Learn the best methods for tracking performance and removing roadblocks to keep your new digital advertising program running smoothly.
Radio’s Digital Transformation BLOG – Part 6: Tracking Performance and Removing Roadblocks
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Trends & Tools
Mobile Messaging Case Study: Harley-Davidson Dealership
Check out this mobile messaging case study to find out how a motorcycle dealer’s holiday promotion significantly increased in-store visits and sales.
Email Marketing Case Study: Beazer Homes (Promotional Events)
In this email marketing case study, see how promoting open houses and other events via email generated thousands of new prospects for a home building company.
Texting for Good: Cumulus Media Listeners Go All-In for COVID-19 Hunger Relief in Unique Text-Driven Radiothon
Learn how Cumulus Media utilized a text messaging campaign service to drive donations to the Radio Cares: Feeding America Emergency Radiothon.
Higher Revenue, Happier Advertisers: How Emmis Communications Boosted Business with Third-Party Digital Advertising
Learn how Emmis Communications overcame the challenge of a lackluster digital advertising platform and successfully grew their digital revenue.
Mobile Messaging Case Study: National Wholesale Liquidators
In this mobile messaging case study, see how a retailer used text message discount offers to generate in-store traffic and more spending per customer.
Mobile Messaging Case Study: Express Black Friday Sales
Read this mobile messaging case study to find out how Express utilized an SMS and MMS message campaign to get more customers into its stores.
Email Marketing Case Study: Toyota Dealership
In this email marketing case study, find out how a Toyota dealership generated thousands in sales and service revenue thanks to an email marketing campaign.
Mobile Messaging Case Study: Arby’s March Money Madness
Find out how a popular fast-food restaurant successfully grew its text-alert database in this mobile messaging case study.
Email Marketing Case Study: Honda Dealership
This email marketing case study shows a Honda dealership’s success in generating brand awareness to help drive vehicle sales and service appointments.
Mobile Messaging Case Study: Best Coffee Co.
In this mobile messaging case study, see how a coffee company used an on-air promotion to see a measurable increase in foot traffic to its stores.
Email Marketing Case Study: Skytop Lounge
This email marketing case study shows how targeting a specific type of consumer helped Skytop Lounge increase reservations and revenue.
Mobile Messaging Case Study: TV News Station Alerts
Find out how a broadcast company grew its TV station news alert text clubs in this mobile messaging case study.
Mobile Messaging Case Study: WCHS and Gino’s Pizza
In this mobile messaging case study, see how partnering with a radio station helped a pizza restaurant see impressive growth in its loyalty text club.
Email Marketing Case Study: The Phoenician
In this email marketing case study, see how a campaign helped generate hundreds of reservations for a hotel through specific targeting.
Mobile Messaging Case Study: Arizona Sports Radio
Read this mobile messaging case study to see how a sports radio station wanting to grow its e-newsletter database saw impressive results from an SMS campaign.
Mobile Messaging Case Study: Froggy 92.9 Mega Ticket Contest
Read this mobile messaging case study to see how a radio station successfully grew its mobile club through a country concert ticket contest.
Mobile Messaging Case Study: Cosmetic Surgeon
In this mobile messaging case study, find out how a cosmetic surgeon generated awareness for a new procedure and grew its mobile club.
Mobile Messaging Case Study: Chicago Shakespeare Theater
Find out how a theater group used a compelling MMS campaign to generate record-breaking attendance for a new show in this mobile messaging case study.
