This email marketing case study shows how The Phoenician used email marketing to target a specific type of individual to increase reservations and revenue.



The Phoenician (part of Starwood Hotels) was looking to increase revenue during the summer and acquire new bookings.


Utilizing key targeting criteria and Marketron’s extensive email database, Marketron was able to identify and reach 300,000 individuals who met the “snowbird” consumer profile.



  • Ages 35-54
  • Household income of at least $80,000
  • Travel interest

Email Count

  • 50,000 record campaigns, mailed every other week
  • Two-month campaign

Measurement of Success

  • 59% average open rate
  • 84% average click rate
  • 1,758 reservations
  • 115 (7%) customers matched to the email deployment file
  • $29,196.45 in revenue