This email marketing case study shows how a Toyota dealership in Washington used email marketing to increase vehicle sales and service visits.



A Washington Toyota dealership was looking to drive showroom visits, website traffic, service appointments and vehicle sales.


By targeting individuals that met the dealership’s ideal car buyer profile — such as age, income and credit ranges — Marketron successfully delivered more than 500,000 emails to prospects.



  • 30 miles around dealership location
  • Import auto owners
  • Auto intenders

Email Count

  • 171,592 record campaigns, deployed weekly
  • Three-month campaign

Measurement of Success

  • 99% average open rate
  • 89% average click rate
  • 12,462 new sales and service customers gained
  • 3,108 (25%) customers matched to the email deployment file
  • 378 sales matches, $859,165.87 in gross profit
  • 2,730 service matches, $552,272.72 in revenue