This mobile messaging case study shows how Sinclair Broadcast Group used Marketron Mobile Messaging to get more viewers to sign up for station text clubs.

Entity: Sinclair Broadcast Group | Market: Asheville, NC

 

Objective

  • To grow multiple station text clubs
  • To create an easy way to sign up for multiple clubs and collect data; People can sign up by texting the keyword in or filling out the online form, both prompting the double opt-in.

Call to Action

  • Viewers text the keyword in to be added to the club(s), or they fill out the online form, where they can enter their information and pick which clubs they want to be added to.

Measurement of Success

  • In a matter of six months, the station text clubs grew by upward of 100%, with an average size of 4,000 subscribers.
case study