This mobile messaging case study shows how WCHS Network used Marketron Mobile Messaging to grow a restaurant’s customer base through a loyalty club.

Entity: Sinclair Broadcast Group | Market: West Virginia



  • To get participants to join Gino’s Pizza’s text club for exclusive offers/deals and to drive sales by getting people into the restaurant
  • Station is able to provide a managed service and is therefore able to drive additional revenue.

Call to Action

  • “Join the Gino’s loyalty club to receive special offers and weekly specials.”

Measurement of Success

  • Almost 1,000 subscribers joined the club.
  • Deals were sent out every Monday to the list.
case study