This mobile messaging case study shows how WCHS Network used Marketron Mobile Messaging to grow a restaurant’s customer base through a loyalty club.
Entity: Sinclair Broadcast Group | Market: West Virginia
- To get participants to join Gino’s Pizza’s text club for exclusive offers/deals and to drive sales by getting people into the restaurant
- Station is able to provide a managed service and is therefore able to drive additional revenue.
Call to Action
- “Join the Gino’s loyalty club to receive special offers and weekly specials.”
Measurement of Success
- Almost 1,000 subscribers joined the club.
- Deals were sent out every Monday to the list.