Why Creative Strategy Matters Just as Much as Tactics in Digital Ad Sales When it comes to digital advertising success, creative quality can make or break a campaign. Many advertisers focus on...
A fundamental part of selling local advertising is aligning digital tactics with advertiser goals. Get tips on how to do it right.
Watch Midyear Local Media Spending Check-In on demand. Review the latest numbers and insights from experts.
Get tips on how to customize your sales pitch for advertisers and agencies. Tailoring your approach can improve your wins.
Get the scoop on why integrated advertising campaigns outperform siloed ones with examples and inspiration for local media sellers.
Watch Analytics Storytelling on demand. Hear from our experts on how to best present campaign performance reviews.
Being clear and simple in digital advertising sales matters. Learn how to drop the jargon and simplify your pitch.
Learn how Meta’s Advantage+ Audiences work, when to use them, and what to expect from this AI-powered ad targeting tool.
Watch the replay Learn How to Create the Ideal Ad Mix in 30 Minutes. Explore using the tool and why it’s so valuable.
Watch the replay of Local B2B Ad Sales Sleuthing. Get ideas on prospecting, pitching and tactic recommendation for B2B companies.
Explore trends in local business email marketing and why you should propose to customers in their media buys.
Social media campaigns work differently than programmatic tactics. Get advice on managing advertiser expectations.
