Many industries will increase their digital ad spend in 2022. Check out this analysis of data to find opportunities to generate new revenue.
These Industries Are On Track to Bounce Back in Digital Ad Spend for 2022
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Trends & Tools
7 Stages of the Sales Cycle: Stage 2: Making Contact
The second stage in the sales cycle is making contact with the prospect. Get tips on how to make that memorable and engage the buyer.
7 Stages of the Sales Cycle: Stage 1: Prospecting
The first stage of the sales cycle is prospecting. Get tips and ideas on how to strengthen your prospecting processes to drive more opportunities.
Is Your Sales Team Prepared to Handle Advertiser Objections?
Handling advertiser objections is a major part of the prospecting and opportunity process. Get tips for your sales team to manage them better.
Why 2022 Will Be a Strong Year for Local TV Advertising
Many factors point to 2022 as a strong year for local TV advertising. Explore the opportunities in the year ahead for broadcast TV sales.
2022 Digital Advertising Trends Media Sales Professionals Should Know
Get ready for the new year by learning about 2022 digital advertising trends. Understanding these helps you better position pitches to advertisers.
Using SMS Messaging to Connect with Your Audience, Featuring Cumulus Media
Watch this on-demand SMS messaging webinar to learn how Cumulus Media uses Marketron’s mobile messaging platform for successful campaigns.
7 Stages of the Sales Cycle: How to Master Each Step to Capture More Business
Download the e-book, 7 Stages of the Sales Cycle: How to Master Each Step to Capture More Business. It’s media sales focused with tips and insights.
Sales Meetings in a Box, Volume Three
Download Sales Meetings in a Box, Volume Three, today. With role-play exercises, it’s a great tool for sales managers.
What Industries Are a Good Fit for Native Advertising?
What industries are a good fit for native advertising? Find out in this post for broadcast sales professionals.
How NextGen TV Is Powering the Future of Local TV Advertising
Download our NextGen TV white paper to learn more about the exciting new technology and how it will change the future of broadcast TV advertising.
What Is NextGen TV?
Find out what NextGen TV is and the opportunities for the local TV industry to obtain more advertising revenue from customers.
Sales Meeting One-on-One Agenda: Key Questions a Sales Manager Should Ask Their Team
Sales managers can use this sales meeting one-on-one agenda template to encourage better conversations during these check-ins.
How Broadcast and Media Sales Pros Can Win New Clients
Learn how broadcast and media sales pros can win new clients with these tips to target new local advertisers.
Radio Ads Provide Lift to Digital Ad Tactics
Radio ads can provide lift to digital ad tactics. Offer advertisers a cross-channel proposal to ensure they reach and convert audiences.
Audience Targeting vs. Site Targeting: How to Educate Advertisers
Audience targeting vs. site targeting is a fundamental digital advertising strategy that you should be educating your advertisers about.
Selling Smarter: How to Crush Your Digital Budget in 2022
Watch the on-demand webinar Selling Smarter: How to Crush Your Digital Budget in 2022. Get ready to sell more digital ads in 2022.
Yield Management in Broadcast Sales: Why It’s a Powerful Dynamic Pricing Tool
Watch the on-demand webinar Yield Management in Broadcast Sales: Why It’s a Powerful Dynamic Pricing Tool to learn how to maximize revenue.
First-Party vs. Third-Party Cookies: What’s the Difference?
Find out the differences between first-party vs. third-party cookies. Learn why they are important in digital advertising.
What Is Social Selling?
Broadcast and media salespeople should consider new approaches in selling. Find out what social selling is and how to use it in this post.