Understanding what your traffic department does can be useful for broadcast media sellers. Find out the key activities traffic departments manage.
What Does Your Traffic Department Actually Do?
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Trends & Tools
Beyond Impressions: Trends in Technology and Services for Broadcasters
On this episode of Beyond Impressions, Tim Hyde of the Minnesota Broadcasters Association shares thoughts on trends in technology.
SEM Metrics That Matter to Local Advertisers
Find out what SEM metrics matter to local advertisers. By presenting these metrics, your clients will understand how SEM can support their business.
Is Inflation Impacting Advertising Spending?
Talk of inflation may be creating apprehension for your sales team. Let’s look at if inflation is impacting advertising spending.
Win the Ad Race: Insights from Political Advertising Experts
Watch Win the Ad Race: Insights from Political Advertising Experts. This political advertising webinar is a must-see for local broadcast sellers.
How to Respond to “No One Listens to Radio Anymore” with the Numbers
Get the facts and numbers to respond to objections from advertisers that think no one listens to radio anymore. In fact, they very much do.
Beyond Impressions: Growing Revenue and Engagement with Digital
On this episode of Beyond Impressions, Taja Graham from Emmis Communications shares her insights on growing revenue and engagement with digital.
Beyond Impressions: Sports Betting Study and Reaching Ad-Free Streamers with Broadcaster Assets
Hadassa Gerber joined Beyond Impressions to talk about sports betting advertising and reaching ad-free streamers. Watch the episode.
Radio Ads Build High Engagement and Boost Sales for the Home Improvement Industry
New data shows that home improvement radio ads boost sales. Get the facts and stats to share with advertisers in this category.
Beyond Impressions: Improving Sales Operations in Complex Times
In this Beyond Impressions episode, Lotus Broadcasting general sales manager Natalie Marsh discussed pivoting sales operations during complex times.
Is Native Advertising ROI Greater than Display Ad ROI?
Find out about native advertising ROI and if it’s a good fit for your advertisers over display ads. Learn when to recommend it to customers.
Local Businesses Need a Strategic Advertising Partner: How to Convey Your Value
Local businesses need a trusted advertising partner who delivers value. Find out how to fill that role with these tips.
2022 Political Advertising Trends, Data and More
Political advertising revenue will give broadcast mediums a huge boost in 2022. Get the facts and tips in this infographic.
Planning “Cold Visits”: How to Make an Impression on Local Advertisers
Making a cold visit to a local advertiser can be a great way to create a connection. Check out these tips on how to plan one.
Explained: Reach and Frequency for Radio vs. Digital
Learn how to explain reach and frequency to advertisers for radio ad spots and digital tactics. Find out when to focus on reach versus frequency.
Beyond Impressions: Success in Selling Digital and Linear in Midsize Markets
Southern Stone Communications SVP Greg Pretko shares insights on selling digital and linear on this episode of Beyond Impressions.
Beyond Impressions: 2022 Broadcast Trends
Rick Ducey of BIA Advisory Services shares insights on the broadcast trends impacting the industry in 2022. Watch the Beyond Impressions episode now!
Consumers Prefer Ad-Supported Streaming, Creating More Opportunities for OTT/CTV Advertising
New data shows that consumers prefer ad-supported streaming. This shift means more opportunities for OTT/CTV advertising.
Analyzing Digital Campaign KPIs
Explore strategies for analyzing digital campaign KPIs. By doing so, you’ll be able to explain results better to customers and build trust.
7 Stages of the Sales Cycle: Stage 7: Closing the Sale
The seventh and final stage of the sales cycle is closing the sale. Explore effective tips for closing more sales with advertisers.
