Watch the on-demand 2023 Local TV Advertising Trends webinar. Learn what factors will impact ad spending and how to leverage them.
2023 Local TV Advertising Trends Webinar
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Trends & Tools
2023 Audio Listening Trends
Explore 2023 audio listening trends and how they can support radio spot sales. The data reveals that radio remains a great channel for advertisers.
Third-Party Digital Analytics: Why Detailed Reporting Is a Competitive Advantage for Local Media Sellers
Looking for a competitive advantage in selling digital advertising? Third-party digital analytics are an excellent way to stand out.
2023 Local TV Advertising Trends
Check out the 2023 local TV advertising trends. Explore what will impact advertising in the year ahead in this infographic.
Upsell Radio Advertisers with These Strategies
Your radio advertisers already trust you. Upselling them with digital advertising is a natural progression. Get strategies on how to do it.
Effective Ad Frequency Explained
Learn about effective ad frequency in this post. Use this content to explain it to your advertisers when proposing campaigns.
2023 Digital Advertising Trends Local Media Sellers Need to Know
Find out the digital advertising trends that will most impact local spending. Local media sellers can find opportunities in 2023.
Case Study: Email Marketing Boosts Preregistration and Awareness of Annual Event
Read this email marketing case study featuring Fall Round Up Horse Sale. The campaign created registrations and awareness for the event.
What Your Advertisers Need to Know About Gen Z Buyers
Learn all about Gen Z buyers and how they make purchases. Inform your customers with insights to attract these consumers.
Case Study: Specialty Retailer Sees In-Store Sales Grow with Targeted Digital Tactics
Learn how a specialty retailer achieved in-store sales growth with the support of its third-party digital partner, Cumulus Radio Station Group, Minneapolis.
Is Your Station’s Marketing in Need of TLC? Learn How to Market Strong to Drive New Business in ’23
Watch the on-demand webinar to hear from experts on how your station can use marketing to acquire new advertisers in 2023.
The Broadcast Marketing Playbook: Helpful Tips and Strategies to Attract New Advertisers
Download the Broadcast Marketing Playbook for tips and strategies on attracting new advertisers to ensure you meet budget.
Case Study: Digital Tactics Expand Reach to Acquire and Reengage Subscribers
See how digital tactics expanded reach and drove more subscribers in this digital display and OTT campaign for UIS PAC.
What Is Radio Geotargeting?
Find out what radio geotargeting is along with its pros and cons. Industry experts remain divided on the tactic.
Beyond Impressions: How Yield Management Can Help Broadcasters Find a Revenue Bump in a Flat Year
Listen to the latest Beyond Impressions podcast, where experts discuss yield management and its value in optimizing spots in a flat year.
6 Crucial Elements for Digital Selling Success
Explore the crucial elements for digital selling success. With these components, your sellers can hit their digital budget goals.
Hiring Minds Want to Know: How to Create the Ad Mix for Recruitment Success
Watch the Hiring Minds Want to Know webinar. Learn about trends impacting recruitment and how to create the right recruitment advertising mix.
Recruitment Advertising: How to Get Businesses to Hire You to Fill Their Employment Needs
Download our recruitment advertising e-book for media sellers. Get tips and strategies to gain more recruitment ad dollars.
Connecting Advertising to In-Store Conversions: How to Help Advertisers Find the Magic Mix
Learn which tactics drive foot traffic and how to attribute them accurately in this new e-book: Connecting Advertising to In-Store Conversions.
Key Insights to Share with Advertisers Eager to Target Gen Z
If your advertisers are eager to attract Gen Z customers, these insights can help them build higher-performing campaigns.
