Refresh your strategy with these tips and ideas for restricted categories prospecting for cannabis, CBD, alcohol, gambling and political.
Prospecting for Restricted Categories: Strategies and Tips for Local Media Digital Sellers
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Trends & Tools
4 Strategies to Capture More Renewals
Get ideas and strategies to increase your renewals. Learn how to approach advertisers and ensure they stay customers.
CTRs Not Meeting Advertiser Expectations? 5 Things to Do to Improve Performance
CTRs (click-through rates) are a key performance metric for digital ads. If they are underperforming, here are some strategies to improve them.
Beyond Impressions: What Local Media Sellers Need to Know About the End of Third-Party Cookies
Watch the latest Beyond Impressions podcast regarding the end of third-party cookies and what it means for local media sellers.
How to Explain the Performance of Ad Campaigns to Customers
Learn how to explain the performance of ad campaigns to customers. With transparent reporting, you can tell a better story.
Selling Against Out-of-Home Advertising: Strategies to Get a Bigger Slice of the Ad Pie
Explore strategies for selling against out-of-home advertising. Find out how to position digital as a complement or replacement.
Say YES to Restricted Categories with Expanded Digital Ad Capabilities
Watch Say YES to Restricted Categories with Expanded Digital Ad Capabilities. Learn about restricted category digital advertising now.
What Is a Local Digital Strategy, and How Can Broadcasters Win the Market?
Find out how broadcasters can build a local digital strategy to win the market and compete confidently with agencies.
Shoppers Return to In-Store but Aren’t Happy with the Experience: How to Turn This into a Differentiator for Retail Advertisers
Consumers are back in stores but unhappy with experiences. Learn how to turn this into a differentiator for retail advertisers.
What to Do When Third-Party Digital Revenue Is Lackluster
Third-party digital revenue can fuel your organization’s future. However, results may be lackluster. Get tips on what to do next.
How to Become an SME on Selling Local SEM Webinar
Watch How to Become an SME on Selling Local SEM on demand. Get tips, insights and more on growing your SEM sales in 2023.
Case Study: Harley-Davidson Dealership Uses Specific Targeting and Geofencing to Steer Riders Online and In-Store
Find out how a Harley-Davidson dealership uses targeted display and geofencing products from Marketron to engage riders.
The 11th Annual Benchmarking Report on Radio Digital Sales: Get Your Copy
Download your copy of the 11th annual benchmarking report on radio digital sales. Discover why digital ad revenue will break $2 billion this year.
Case Study: Targeted and Geofenced Display Ads Are Great Tools for an Industrial Manufacturer’s Campaigns
Read the case study featuring an industrial manufacturer using targeted and geofenced display ads. Learn how they achieved success.
Case Study: Targeted Digital Display and Video Support Nonprofit in Increasing Donations, Engaging Volunteers and Reaching Those in Need
NRG Media helped Food Bank for the Heartland drive awareness and action with multiple digital tactics. Read the nonprofit case study.
Hit Your Revenue Goals with a Compelling Valid Business Reason
Learn how to develop a compelling valid business reason when prospecting. These tips can improve results and help you book more meetings.
Case Study: SEM Drives Leads for Connecticut Car Dealership
Explore how consistent and optimized SEM drove leads for a car dealership in Connecticut in this advertiser case study.
5 Ways to Refresh Your Sales Pitch to Account for 2023 Uncertainty
Refresh your sales pitch for 2023 with these tips. Uncertainty in the economy and other factors should impact how you approach advertisers.
2023 Local TV Advertising Trends Webinar
Watch the on-demand 2023 Local TV Advertising Trends webinar. Learn what factors will impact ad spending and how to leverage them.
2023 Audio Listening Trends
Explore 2023 audio listening trends and how they can support radio spot sales. The data reveals that radio remains a great channel for advertisers.
