Learn which tactics drive foot traffic and how to attribute them accurately in this new e-book: Connecting Advertising to In-Store Conversions.
Connecting Advertising to In-Store Conversions: How to Help Advertisers Find the Magic Mix
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Trends & Tools
Key Insights to Share with Advertisers Eager to Target Gen Z
If your advertisers are eager to attract Gen Z customers, these insights can help them build higher-performing campaigns.
What Is the Customer Journey?
The customer journey helps advertisers understand how consumers make buying decisions. Learn how to explain it to them.
Do Digital Smarter: Full-Funnel Digital Advertising
Watch the on-demand webinar, Do Digital Smarter: Full-Funnel Digital Advertising. Learn about full-funnel digital advertising tactics.
Create the Ideal Digital Ad Mix for Your Advertisers
Create the ideal digital ad mix for your advertisers with this handy tool that aligns customer goals and scenarios with ad tactics.
The Advertiser Checklist for Media Sellers
Download an advertiser checklist created for media sellers. Use this as a guide for developing advertising campaigns for clients.
How to Work with Advertisers with Small Budgets
Not every advertiser will have a robust budget. Learn how to work with advertisers with small budgets in this post.
Digital Advertising Training for Media Sellers: 5 Components Your Program Should Include
Digital advertising training is critical for successful media sales. Explore the components your program should include.
Google Analytics 4 Update: What Media Sellers Should Know
Google Analytics 4 brings new changes. Find out everything you as a media seller need to know to support advertisers.
Think You Don’t Need to Sell SEM? Find Out Why You Do and Its Importance for Local Advertisers
Some media sellers avoid selling SEM to advertisers. Find out why you need to sell SEM to local businesses and how to do it well.
Building a High-Success Sales Culture: What Media Sales Leaders Need to Empower and Support Teams
Download Building a High-Success Sales Culture: What Media Sales Leaders Need to Empower and Support Teams, a great resource for sales managers.
Integrated Ad Campaigns: Ingredients for a Winning Recipe
Find out what ingredients you should recommend for high-performing integrated ad campaigns for your advertisers in this infographic.
SEO vs. SEM: Educating Your Advertisers on the Differences and Why Both Matter
Learn about SEO vs. SEM in this infographic. Use this information to talk to your advertisers about search engines.
Pharmaceutical Is a Fast-Growing Radio Ad Category: Find Out Why
Find out why pharmaceutical is a fast-growing radio ad category. Browse the data and find tips to gain more revenue from the industry.
What Does Your Traffic Department Actually Do?
Understanding what your traffic department does can be useful for broadcast media sellers. Find out the key activities traffic departments manage.
Beyond Impressions: Trends in Technology and Services for Broadcasters
On this episode of Beyond Impressions, Tim Hyde of the Minnesota Broadcasters Association shares thoughts on trends in technology.
SEM Metrics That Matter to Local Advertisers
Find out what SEM metrics matter to local advertisers. By presenting these metrics, your clients will understand how SEM can support their business.
Is Inflation Impacting Advertising Spending?
Talk of inflation may be creating apprehension for your sales team. Let’s look at if inflation is impacting advertising spending.
Win the Ad Race: Insights from Political Advertising Experts
Watch Win the Ad Race: Insights from Political Advertising Experts. This political advertising webinar is a must-see for local broadcast sellers.
How to Respond to “No One Listens to Radio Anymore” with the Numbers
Get the facts and numbers to respond to objections from advertisers that think no one listens to radio anymore. In fact, they very much do.
