Learn about the digital advertising metrics to present when selling to advertisers. When you use data, you can prove the value of ad spending.
Key Digital Advertising Metrics to Present When Selling
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Trends & Tools
Social Media Live Streaming: Making It Work for You and Your Advertisers
Learn some best practices for social media live streaming and the many ways this tactic can benefit stations and advertisers.
How to Make a Prospecting Plan
Prospecting can be a challenge for salespeople. In this post, learn about how to make a prospecting plan so you can use your valuable time wisely.
Digital Marketing Terms to Know
Learn the digital marketing terms that are important to your advertisers, so you can easily explain them and ensure your customers know the basics.
Overcoming Advertiser Objections to OTT Advertising
Check out these tips on how to overcome OTT objections from your advertisers. They could help you sell more of these ads.
6 Reasons Advertisers Should Buy Digital Products from a Radio Salesperson
Advertisers should buy digital products from a radio salesperson. If you need help convincing clients, we’ve got six reasons why.
Digital Marketing Demystified: 4 Trends Advertisers Can Take Control of Now
Download our e-book to find out how advertisers can leverage four digital marketing trends for continued success in a constantly changing landscape.
Business Briefing: Personal Care & Wellness
Learn about recent trends and data for the personal care and wellness industry in this business briefing, and help clients find the best ways to advertise.
Business Briefing: Travel & Tourism
This business briefing provides recent trends and data for the travel and tourism industry to prepare you for discussing the best ad strategies with clients.
Business Briefing: Home Improvement & Home Services
Check out this business briefing for recent trends and data for the home improvement industry, and use that info to help guide clients’ advertising efforts.
These Industries Are Spending Ad Dollars in 2021
Find out the industries spending ad dollars in 2021. These are key verticals for broadcasters and digital marketers to target.
Case Study: Making a Big Customer Splash for a Small Restaurant
See how a small restaurant succeeded in building brand awareness through targeted display ads in this restaurant industry case study.