Find out what contextual targeting is and how it differs from location-based or demographic-related targeting in digital advertising.
What Is Contextual Targeting?
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Trends & Tools
Prospect to Win! A Guide for AEs
Watch this new webinar for account executives with insights and tips on how to prospect to win, hosted by Marketron.
Ask the Expert: 8 Fresh Ideas for Advertising Creative
Marketron art director Jordan Groll offers his expert advice on advertising creative. Get his tips for creative that delivers results.
What Is Radio Geotargeting?
Find out what radio geotargeting is along with its pros and cons. Industry experts remain divided on the tactic.
Allocating Advertiser Budgets: What’s the Best Digital and Radio Split?
Get advice and recommendations for allocating advertiser budgets between radio and digital tactics. Ensure advertisers get targeting and reach.
The Digital Sales One-on-One Formula: Insights and Tips for Managers
Watch the on-demand webinar on creating the perfect formula for your digital sales one-on-one meetings. Get insights and tips from our experts.
Ask the Expert: 6 Strategies for Local Financial Advertising
Marketron expert Rachel Lepchitz talks about strategies to win more local financial advertising customers. Read these insights today.
Programmatic Ad Buys 101
Get the basics on programmatic ad buys with an easy-to-understand definition of how they work in third-party digital.
How to Select a Third-Party Digital Partner
See how to focus your research to select the best third-party digital partner for your business, which is a key step in the digital transformation journey.
Digital Revenue for Radio Stations: Which Tactics Drive the Most Sales?
Explore which tactics drove the most digital revenue for stations, according to the RAB-Borrell benchmarking report on radio digital sales.
Now Available: The 12th Annual Benchmarking Report on Radio Digital Sales
Download your copy of the 12th annual benchmarking report on radio digital sales. Explore trends and projections for the year ahead.
5 Ways to Increase Advertiser Share of Wallet in 2024
Get tips and strategies on how to increase advertiser share of wallet in 2024. Digital plus linear campaigns are the key to increased revenue.
What Is Google Privacy Sandbox?
Learn the basics of the Google Privacy Sandbox and how it will impact third-party digital advertising in 2024.
Presenting Local Market Trends and Data to Advertisers
Learn how to present local market trends and data to advertisers. This information can support bigger media buys from customers.
5 Easy Ways to Grow Digital Advertising in 2024
Download 5 Easy Ways to Grow Digital Advertising in 2024. Get ideas and tips for growing digital advertising revenue.
What Is Third-Party Digital Advertising?
Get the basics on third-party digital advertising in this post. Learn what it is and how to sell to local businesses.
What Should Your Weekly Sales Meeting Agenda Include?
Refresh your sales meeting agenda with these ideas to foster engagement, participation and learning. Get insights in this post.
7 Tips for Getting Past Gatekeepers, According to Local Media Sales Experts
Get great tips for getting past gatekeepers. Local media seller experts offer strategies to help you overcome this obstacle.
6 Things to Avoid in Your Next Sales Pitch
Find out what sales pitch approaches may be impacting your win ratio. Get tips on what to avoid pitching in local media sales.
The “Money” Talk: How to Design Digital Sales Comp and Commission to Incentivize Sellers and Grow Revenue
Tune in to our on-demand webinar covering digital sales compensation and commission, led by Marketron experts. Get tips, insights and more.
