This mobile messaging case study shows how Arizona Sports Radio used Marketron Mobile Messaging to increase listenership and e-newsletter subscribers through an exciting promotion.

Entity: Arizona Sports Radio | Client: Bud Light/Uber

 

Objective

  • Drive tune-in listening in key dayparts
  • Increase newsletter database to drive daily unique visitors to the website
  • Create tangible excitement on the air around a once-in-a-lifetime opportunity for a listener

Call to Action

  • AZSports Super Big Deal: Listeners were invited to text “super” to the station’s short code for a chance to win tickets to the Super Bowl and the NFL Pro Bowl game. They received a confirmation text that led them to an online entry form and instructions on how to win, and they were also opted in to receive the station’s daily e-newsletter.

Measurement of Success

  • Total Impressions: 18,688
  • During the two-week promotion, more than 18,500 people participated by texting. From that massive SMS number, more than 8,850 filled out the entire form field and signed up for the Arizona Sports Daily Insider content newsletter. That’s almost a 50% conversion rate, and it gave the station an amazing 77% lift in subscribers in the Daily Insider database.
case study