Selling Against Out-of-Home Advertising: Strategies to Get a Bigger Slice of the Ad Pie
Explore strategies for selling against out-of-home advertising. Find out how to position digital as a complement or replacement.
Do GIF Banner Ads Garner More Attention? 5 Reasons You Should Recommend Them to Advertisers
Find out how GIF banner ads can be engaging and what industries you should pitch the idea to in this post. Explore best practices.
Why Your Restaurant Advertisers Should Emphasize Loyalty Programs
Support local restaurant advertisers with campaigns that highlight their loyalty programs. It’s a good hook for consumer attention.
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Case Study: Targeted and Geofenced Display Ads Are Great Tools for an Industrial Manufacturer’s Campaigns
Read the case study featuring an industrial manufacturer using targeted and geofenced display ads. Learn how they achieved success.
The Broadcast Marketing Playbook: Helpful Tips and Strategies to Attract New Advertisers
Download the Broadcast Marketing Playbook for tips and strategies on attracting new advertisers to ensure you meet budget.
Case Study: Harley-Davidson Dealership Uses Specific Targeting and Geofencing to Steer Riders Online and In-Store
Find out how a Harley-Davidson dealership uses targeted display and geofencing products from Marketron to engage riders.