Learn some best practices for social media live streaming and the many ways this tactic can benefit stations and advertisers.
Social Media Live Streaming: Making It Work for You and Your Advertisers
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Case Studies
Trends & Tools
Case Study: Making a Big Customer Splash for a Small Restaurant
See how a small restaurant succeeded in building brand awareness through targeted display ads in this restaurant industry case study.
Case Study: Setting Up a Health Care Organization to Be the Industry Leader for Heart Health
This health care system case study shows how an organization used digital advertising to drive website page views for key doctors and procedures.
Email Marketing Case Study: Beazer Homes (Brand Awareness)
In this email marketing case study, see how a home building company used email marketing to increase brand awareness and gain hundreds of new prospects.
Case Study: Helping a Local Health Care Establishment Increase Its Exposure
In this health care system case study, see how a health care organization increased brand awareness by using a bigger variety of digital advertising tactics.
Mobile Messaging Case Study: KSL News Radio Alerts
This mobile messaging case study demonstrates how a news radio station increased downloads of its mobile app by running an SMS campaign.
Mobile Messaging Case Studies
Read these mobile messaging case studies to see how advertisers in various verticals drove sales and grew customer databases and text clubs.
Mobile Messaging Case Study: Saga Communications
This mobile messaging case study shows how one of the U.S.’s leading broadcasters saw significant mobile listener database growth from a text-to-win contest.
Email Marketing Case Studies
Check out these email marketing case studies to see how advertisers in three different verticals drove sales through successful email marketing campaigns.
Mobile Messaging Case Study: K98.3’s Grab Your Bag
This mobile messaging case study shows how a radio station grew its mobile club with a contest where listeners could text code words to win designer handbags.
Mobile Messaging Case Study: Eagles Text Club
In this mobile messaging case study, find out how a dealership saw increased revenue from a campaign where they were teamed up with the Philadelphia Eagles.
Mobile Messaging Case Study: Harley-Davidson Dealership
Check out this mobile messaging case study to find out how a motorcycle dealer’s holiday promotion significantly increased in-store visits and sales.