Trends & Tools: For Sales Managers

Digital Advertising Training for Media Sellers: 5 Components Your Program Should Include

Digital advertising training is critical for successful media sales. Explore the components your program should include.

Download Building a High-Success Sales Culture: What Media Sales Leaders Need to Empower and Support Teams, a great resource for sales managers.

Find out what ingredients you should recommend for high-performing integrated ad campaigns for your advertisers in this infographic.

On this episode of Beyond Impressions, Tim Hyde of the Minnesota Broadcasters Association shares thoughts on trends in technology.

On this episode of Beyond Impressions, Taja Graham from Emmis Communications shares her insights on growing revenue and engagement with digital.

Hadassa Gerber joined Beyond Impressions to talk about sports betting advertising and reaching ad-free streamers. Watch the episode.

In this Beyond Impressions episode, Lotus Broadcasting general sales manager Natalie Marsh discussed pivoting sales operations during complex times.

Southern Stone Communications SVP Greg Pretko shares insights on selling digital and linear on this episode of Beyond Impressions.

Explore strategies for analyzing digital campaign KPIs. By doing so, you’ll be able to explain results better to customers and build trust.

The seventh and final stage of the sales cycle is closing the sale. Explore effective tips for closing more sales with advertisers.

The sixth stage of the sales cycle is overcoming objections. Learn about specific ways to counter a prospect’s hesitation.

Download Sales Meetings in a Box, Volume Four, today. With role-play exercises, it’s a great tool for sales managers.