Looking for a competitive advantage in selling digital advertising? Third-party digital analytics are an excellent way to stand out.
Third-Party Digital Analytics: Why Detailed Reporting Is a Competitive Advantage for Local Media Sellers
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For Sales Managers
Trends & Tools
2023 Local TV Advertising Trends
Check out the 2023 local TV advertising trends. Explore what will impact advertising in the year ahead in this infographic.
2023 Digital Advertising Trends Local Media Sellers Need to Know
Find out the digital advertising trends that will most impact local spending. Local media sellers can find opportunities in 2023.
Beyond Impressions: How Yield Management Can Help Broadcasters Find a Revenue Bump in a Flat Year
Listen to the latest Beyond Impressions podcast, where experts discuss yield management and its value in optimizing spots in a flat year.
6 Crucial Elements for Digital Selling Success
Explore the crucial elements for digital selling success. With these components, your sellers can hit their digital budget goals.
Digital Advertising Training for Media Sellers: 5 Components Your Program Should Include
Digital advertising training is critical for successful media sales. Explore the components your program should include.
Building a High-Success Sales Culture: What Media Sales Leaders Need to Empower and Support Teams
Download Building a High-Success Sales Culture: What Media Sales Leaders Need to Empower and Support Teams, a great resource for sales managers.
Integrated Ad Campaigns: Ingredients for a Winning Recipe
Find out what ingredients you should recommend for high-performing integrated ad campaigns for your advertisers in this infographic.
Beyond Impressions: Trends in Technology and Services for Broadcasters
On this episode of Beyond Impressions, Tim Hyde of the Minnesota Broadcasters Association shares thoughts on trends in technology.
Beyond Impressions: Growing Revenue and Engagement with Digital
On this episode of Beyond Impressions, Taja Graham from Emmis Communications shares her insights on growing revenue and engagement with digital.
Beyond Impressions: Sports Betting Study and Reaching Ad-Free Streamers with Broadcaster Assets
Hadassa Gerber joined Beyond Impressions to talk about sports betting advertising and reaching ad-free streamers. Watch the episode.
Beyond Impressions: Improving Sales Operations in Complex Times
In this Beyond Impressions episode, Lotus Broadcasting general sales manager Natalie Marsh discussed pivoting sales operations during complex times.
