This mobile messaging case study shows how Froggy 92.9 used Marketron Mobile Messaging to grow its mobile club through a concert ticket contest.
Entity: Froggy 92.9 | Market: Small
- Froggy 92.9 was a new Marketron client and wanted to aggressively grow its station’s mobile club.
- Froggy was able to partner with a local concert venue to offer up a Country Concert Mega Ticket, which was a pair of tickets to all country shows at the venue for the entire summer. The morning show executed an Nth entry contest where texter number 9,290 would automatically win the mega ticket.
Call to Action
- “Text ‘mega’ to 77000 to win the Country Mega Ticket and join the Froggy 92.9 Mobile Club. Text number 9,290 will automatically win!”
Measurement of Success
- 10,034 responses
- 897 unique additions to the Froggy 92.9 Mobile Club
- Grew mobile club by 34%
Important Note : Due to TCPA rules updated October 16, 2013, copying/merging of campaigns/phone numbers is no longer allowed. Please contact your Marketron digital rep for ideas on replicating this contest in a way that is compliant.