This mobile messaging case study shows how Best Coffee Co. used Marketron Mobile Messaging to achieve a measurable increase in foot traffic and sales.

Entity: Best Coffee Co. | Market: Medium

 

Objective

  • Best Coffee Co., a new advertiser to radio, wanted to increase foot traffic in a way that was measurable.

Solution

  • The station aired commercials promoting Best Coffee Co. and encouraging listeners to text the word “best” to the station short code to receive a free coffee.

Call to Action

  • “Get your day started on the right foot by texting the word ‘best’ to 30218, and your morning coffee is on Best Coffee Co.! Text the word ‘best’ to 30218 for a free coffee from our friends at Best Coffee Co.”

Measurement of Success

  • The three-month campaign resulted in 6,000 text entries, with 47% redeeming the coupon in-store, leading to a 7% increase in sales.
case study