Learn why it’s fine for local media sellers to propose larger digital budgets than for radio in this post.
Why It’s Okay to Propose Larger Digital Budgets Than Radio
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Handling Objections
Trends & Tools
Local Digital Ad Buyer Perceptions: What They Think Is Most Effective vs. What Actually Performs
Local digital ad buyers perceive some tactics to perform better, but is this reality? Find out in this post.
Small-Market Advertising Hurdles and Solutions
Small market advertising can create challenges. Explore solutions for local media sellers in this article.
Selling CTV Advertising to B2B Brands: Ideas and Strategies
Gain insights and strategies for selling CTV advertising to B2B brands. These ideas can help you win more deals.
Ask the Expert: How Can You Convince Advertisers to Run a Multi-Tactic Digital Campaign?
In this Ask the Expert post, gain strategies on selling multi-tactic digital campaigns from expert Penny Noss.
Advertiser Renewals: How to Address Campaigns That Didn’t Meet Goals
Winning advertiser renewals often requires addressing campaigns that didn’t meet goals and how to optimize future ones.
Tying Advertiser Goals to Campaign Optimization
Explore the connection between advertiser goals and campaign optimization. Doing this well improves ad performance and customer satisfaction.
How to Find Your Next CTV Advertising Customers
CTV advertising is the fastest-growing local digital tactic. Learn how to find viable prospects with these tips.
How to Increase Local Advertiser Budgets to Drive Better Ad Performance
Get tips on how to increase local advertiser budgets to ensure better ad performance. Gain strategies for expanding campaign budgets.
Initiating the Digital Conversation
Watch this webinar for radio salespeople to learn how to initiate the digital conversation effectively.
Objections to Opportunities: Insights and Answers for Local Digital Sellers
Watch this webinar for local digital sellers to explore how to turn advertiser objections into opportunities.
Upselling Clients and Effective Strategies to Offer Digital with Radio in Rural America
Many local media sellers service rural areas. Advertisers in these markets can benefit from digital with radio ads. Get strategies to upsell them.
