Auto advertising spending is rebounding. Be ready with these clever ideas for linear and digital advertising campaigns.
Auto Advertising Expected to Pick Up Soon: Be Ready with Clever Ideas for Traditional and Digital Campaigns
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July Fourth Seasonal Package for Digital Advertising Campaigns
Digital clients can access a July Fourth seasonal package for digital advertising campaigns. Use the package recommendations to inspire advertisers.
Prospecting for Restricted Categories: Strategies and Tips for Local Media Digital Sellers
Refresh your strategy with these tips and ideas for restricted categories prospecting for cannabis, CBD, alcohol, gambling and political.
Dissecting Campaign Performance: What to Do When CTR Is High but Conversions Are Low
Learn how to interpret campaign performance when click-through rate (CTR) is high but conversions are low. Get insights to share with advertisers.
CTRs Not Meeting Advertiser Expectations? 5 Things to Do to Improve Performance
CTRs (click-through rates) are a key performance metric for digital ads. If they are underperforming, here are some strategies to improve them.
How to Capture Co-Op Ad Dollars from Local Businesses
Local businesses receive co-op ad dollars for advertising. Learn how to capture this spending for digital and linear campaigns.
Social Display Ads: Pros and Cons
Social-first is the way to go. Get your advertisers inspired with social display campaign ideas. Explore the pros and cons of this ad type.
What Is Polygon Targeting?
Learn what polygon targeting is and how it works for geofencing campaigns. It helps get the right ad to the right audience.
Grocery Store OTT Ad Ideas: These Retailers Are Stocking Up on Streaming Ad Buys
Grocery stores are expected to spend more on OTT. Check out these grocery store OTT ad ideas to share with advertisers.
Selling Against Out-of-Home Advertising: Strategies to Get a Bigger Slice of the Ad Pie
Explore strategies for selling against out-of-home advertising. Find out how to position digital as a complement or replacement.
Shoppers Return to In-Store but Aren’t Happy with the Experience: How to Turn This into a Differentiator for Retail Advertisers
Consumers are back in stores but unhappy with experiences. Learn how to turn this into a differentiator for retail advertisers.
Online Education Demand Soars: Radio and Digital Ads Enable Advertisers to Reach Students
The demand for online education is growing. Find out how to support advertisers in reaching students with radio and digital ads.
Do GIF Banner Ads Garner More Attention? 5 Reasons You Should Recommend Them to Advertisers
Find out how GIF banner ads can be engaging and what industries you should pitch the idea to in this post. Explore best practices.
How to Become an SME on Selling Local SEM Webinar
Watch How to Become an SME on Selling Local SEM on demand. Get tips, insights and more on growing your SEM sales in 2023.
Case Study: Harley-Davidson Dealership Uses Specific Targeting and Geofencing to Steer Riders Online and In-Store
Find out how a Harley-Davidson dealership uses targeted display and geofencing products from Marketron to engage riders.
Hospitality Advertising Trends: Helping Customers as Travel Season Begins
As travel season heats up, you’ll want to know all about these hospitality advertising trends. Use them to pitch ideas to advertisers.
Case Study: Targeted Digital Display and Video Support Nonprofit in Increasing Donations, Engaging Volunteers and Reaching Those in Need
NRG Media helped Food Bank for the Heartland drive awareness and action with multiple digital tactics. Read the nonprofit case study.
Radio and Young Consumers: Why It’s Still an Excellent Channel to Reach the Latest Generation
Radio and young consumers still make sense for advertisers seeking to engage the youngest generation. Find out why.
Targeting Baby Boomers: Why Local Advertisers Should Rethink Their Approach
Advertisers targeting baby boomers should consider these new approaches. Get insights for your customers who want to attract older consumers.
Q2 Seasonal Packages for Digital Advertising Campaigns
Explore pre-made digital advertising packages for customers featuring Q2 seasonal events. Get templates and more!
