Find out what contextual targeting is and how it differs from location-based or demographic-related targeting in digital advertising.
What Is Contextual Targeting?
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An Aging Population Means More Spending on Senior Living Advertising Campaigns
An aging population means more spending on senior living advertising campaigns. Get tips on how to win ad revenue from this industry.
Ask the Expert: 8 Fresh Ideas for Advertising Creative
Marketron art director Jordan Groll offers his expert advice on advertising creative. Get his tips for creative that delivers results.
Radio and Digital Local B2B Ad Campaigns Deliver Reach Plus Targeting
Get ideas and insights on how local B2B ad campaigns can deliver results with both radio and digital tactics.
What Is Radio Geotargeting?
Find out what radio geotargeting is along with its pros and cons. Industry experts remain divided on the tactic.
Allocating Advertiser Budgets: What’s the Best Digital and Radio Split?
Get advice and recommendations for allocating advertiser budgets between radio and digital tactics. Ensure advertisers get targeting and reach.
What Is A/B Testing?
A/B testing is a good way to compare different versions of creative for digital ads. Learn how it works and why it’s a creative best practice.
Local Businesses Target Streaming Audio and OTT Ads as Areas to Increase Spending
The annual benchmarking report on radio digital sales revealed that local advertisers plan to spend more on streaming audio and OTT ads.
Ask the Expert: 6 Strategies for Local Financial Advertising
Marketron expert Rachel Lepchitz talks about strategies to win more local financial advertising customers. Read these insights today.
Programmatic Ad Buys 101
Get the basics on programmatic ad buys with an easy-to-understand definition of how they work in third-party digital.
How to Select a Third-Party Digital Partner
See how to focus your research to select the best third-party digital partner for your business, which is a key step in the digital transformation journey.
May “National Day” Campaign Ideas for Local Advertisers
National days are fun events to leverage for ad campaigns. Explore May national day campaign ideas in this post for local advertisers.
Digital Revenue for Radio Stations: Which Tactics Drive the Most Sales?
Explore which tactics drove the most digital revenue for stations, according to the RAB-Borrell benchmarking report on radio digital sales.
The Local Health Care Advertising Spending Preview
Local health care advertising can deliver big revenue for media companies. Get a preview of this vertical and tips on campaigns to pitch.
Local Hospitality Advertising: What to Pitch to Advertisers
Get tips and ideas to pitch for local hospitality advertising. This vertical will spend more in 2024; get your share.
2024 Social Media Trends and Local Advertising
Learn about the latest social media trends and how they can support selling these ad tactics to local advertisers.
How to Sell SEM to Local Advertisers
Learn how to sell SEM to local advertisers. Get tips and strategies to be successful in presenting this digital tactic to your customers.
How to Sell a Streaming Audio and Radio Spot Campaign
Learn how to position and sell a streaming audio and radio ad spot campaign. These audio ads can drive high performance.
5 Ways to Increase Advertiser Share of Wallet in 2024
Get tips and strategies on how to increase advertiser share of wallet in 2024. Digital plus linear campaigns are the key to increased revenue.
Real Estate Advertising in 2024 Expected to Increase: 7 Ideas to Help Fellow Sellers Sell
Explore new ideas for real estate advertising. This industry will be spending more on local advertising. Capture dollars with these tips.
