Help your customers refresh their advertising creative in 2024 with these new trends. Get ideas and inspiration.
Hit Refresh: 2024 Advertising Creative Trends
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Creative
Case Study: County Fair Increases Ticket Sales and Attendance with a Radio and Digital Ad Campaign
A county fair found success in increasing sales and guests with a high-performing digital and radio ad campaign. Read the case study.
YouTube Video Advertising Tips for Local Businesses
Explore YouTube video advertising ideas to present to local businesses. Video ads can drive engagement and great returns for advertisers.
5 Ideas for EV Auto Advertising to Help Local Dealers Move This Inventory
Local dealers may have excess EV inventory. Get ideas on how to help them move it with EV auto advertising campaigns.
Targeting Hispanic Audiences in Digital Advertising: Explore Options and Opportunities
Get insights and best practices for targeting Hispanic audiences with digital advertising. It’s a growing demographic your customers want to reach.
11 Industries to Target in Selling Email Marketing
Get insights on industries to target when selling email marketing. This tactic has great ROI for local advertisers.
Industries Local Media Sellers Should Target Based on Seasonality and Current Events
Learn about industries to target based on seasonality and current events. Local media sellers can gain ideas on new prospects in the post.
How Local Media Sellers Can Capture Dollars in the Experience Economy
Local media sellers have many opportunities to capture advertising dollars in the experience economy. Find out how in this post.
Best Practices to Share with Local Businesses for Facebook and Instagram Ad Campaigns
Explore best practices for local business Facebook and Instagram advertising. Use these insights to develop campaigns with advertisers.
Facebook and Instagram Advertising for Local Businesses
Learn everything local media sellers need to know about Facebook and Instagram advertising for local businesses in this post.
CTAs (Calls to Action) by Funnel Stage: Help Advertisers Get the Click
CTA phrases play a role in the buyer’s journey through the sales funnel. Get inspired by funnel-specific CTAs that drive clicks.
Auto Advertising Expected to Pick Up Soon: Be Ready with Clever Ideas for Traditional and Digital Campaigns
Auto advertising spending is rebounding. Be ready with these clever ideas for linear and digital advertising campaigns.
Dissecting Campaign Performance: What to Do When CTR Is High but Conversions Are Low
Learn how to interpret campaign performance when click-through rate (CTR) is high but conversions are low. Get insights to share with advertisers.
CTRs Not Meeting Advertiser Expectations? 5 Things to Do to Improve Performance
CTRs (click-through rates) are a key performance metric for digital ads. If they are underperforming, here are some strategies to improve them.
Shoppers Return to In-Store but Aren’t Happy with the Experience: How to Turn This into a Differentiator for Retail Advertisers
Consumers are back in stores but unhappy with experiences. Learn how to turn this into a differentiator for retail advertisers.
Do GIF Banner Ads Garner More Attention? 5 Reasons You Should Recommend Them to Advertisers
Find out how GIF banner ads can be engaging and what industries you should pitch the idea to in this post. Explore best practices.
Why Your Restaurant Advertisers Should Emphasize Loyalty Programs
Support local restaurant advertisers with campaigns that highlight their loyalty programs. It’s a good hook for consumer attention.
Digital Creative Best Practices: New Messaging, Visuals and More to Improve Ad Performance
Explore digital creative best practices. Use the tips in this infographic to improve creative and ad performance for your advertisers.
How to Help Longtime TV Advertisers Shift Messaging to Be More Impactful and Relevant
Longtime TV advertisers need your advice to reach changing audiences. Learn how to help them shift messaging for better results.
Get Them Laughing: Funny Ad Ideas for Your Advertisers
A little levity is always a good thing. Explore fun ad ideas to present to your advertisers for laughs and attention.
