CTA phrases play a role in the buyer’s journey through the sales funnel. Get inspired by funnel-specific CTAs that drive clicks.
CTAs (Calls to Action) by Funnel Stage: Help Advertisers Get the Click
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Creative
Auto Advertising Expected to Pick Up Soon: Be Ready with Clever Ideas for Traditional and Digital Campaigns
Auto advertising spending is rebounding. Be ready with these clever ideas for linear and digital advertising campaigns.
Dissecting Campaign Performance: What to Do When CTR Is High but Conversions Are Low
Learn how to interpret campaign performance when click-through rate (CTR) is high but conversions are low. Get insights to share with advertisers.
CTRs Not Meeting Advertiser Expectations? 5 Things to Do to Improve Performance
CTRs (click-through rates) are a key performance metric for digital ads. If they are underperforming, here are some strategies to improve them.
Shoppers Return to In-Store but Aren’t Happy with the Experience: How to Turn This into a Differentiator for Retail Advertisers
Consumers are back in stores but unhappy with experiences. Learn how to turn this into a differentiator for retail advertisers.
Do GIF Banner Ads Garner More Attention? 5 Reasons You Should Recommend Them to Advertisers
Find out how GIF banner ads can be engaging and what industries you should pitch the idea to in this post. Explore best practices.
Why Your Restaurant Advertisers Should Emphasize Loyalty Programs
Support local restaurant advertisers with campaigns that highlight their loyalty programs. It’s a good hook for consumer attention.
Digital Creative Best Practices: New Messaging, Visuals and More to Improve Ad Performance
Explore digital creative best practices. Use the tips in this infographic to improve creative and ad performance for your advertisers.
How to Help Longtime TV Advertisers Shift Messaging to Be More Impactful and Relevant
Longtime TV advertisers need your advice to reach changing audiences. Learn how to help them shift messaging for better results.
Get Them Laughing: Funny Ad Ideas for Your Advertisers
A little levity is always a good thing. Explore fun ad ideas to present to your advertisers for laughs and attention.
Furniture Store Advertising Ideas That Are No Couch Potatoes
Furniture stores have increased ad spending in 2022. With new furniture store advertising ideas, you can capture these dollars.
Using Memes in Ad Campaigns: How to Do It Right
Using memes in ad campaigns can produce significant engagement when you do it well. Get tips on recommending this creative to advertisers.
Radio Ad Content Best Practices to Improve Recall and Drive Action
Explore best practices for radio ad content. When you use these guidelines, radio ads can improve recall and drive action, delighting your advertisers.
5 Strategies for Targeting Senior Living Advertising
Senior living is a growing industry. Check out these strategies for targeting senior living advertising to boost your pitching.
Consumers Prefer Ad-Supported Streaming, Creating More Opportunities for OTT/CTV Advertising
New data shows that consumers prefer ad-supported streaming. This shift means more opportunities for OTT/CTV advertising.
Types of Video Ads: How to Explain and Recommend Them to Advertisers
There are many types of video ads that your customers can leverage to drive promotions and brand awareness. Check out this list.
What Is Email Marketing?
Do your advertisers ask what email marketing is? If so, this post will provide you with the best answer to ensure clarity and why they should use it.
Banner Ad Best Practices for 2022
Banner ads are the most common display advertising technique. Explore banner ad best practices to share with your advertisers.
No Objections Here! Legal Services Ad Ideas for Local Advertisers
When approaching firms and attorneys for advertising opportunities, share these ideas for legal services ads to win their business.
Impactful Recruitment Ads that Deliver Results for Advertisers
Many advertisers are using recruitment ads to staff their businesses. Here are some ideas that can help them get great results.
