Find out what contextual targeting is and how it differs from location-based or demographic-related targeting in digital advertising.
Find out what contextual targeting is and how it differs from location-based or demographic-related targeting in digital advertising.
Explore July national day campaign ideas for your advertisers. There’s a lot to celebrate in July, so use these to your advantage.
An aging population means more spending on senior living advertising campaigns. Get tips on how to win ad revenue from this industry.
Marketron art director Jordan Groll offers his expert advice on advertising creative. Get his tips for creative that delivers results.
Get ideas and insights on how local B2B ad campaigns can deliver results with both radio and digital tactics.
Get advice and recommendations for allocating advertiser budgets between radio and digital tactics. Ensure advertisers get targeting and reach.
Pitch these summer holiday ad campaigns to your advertisers to warm up their leads and take advantage of these fun concepts.
June national day campaign ideas can spur advertisers to spend. Check out these creative and fun inspirations your clients will love.
A/B testing is a good way to compare different versions of creative for digital ads. Learn how it works and why it’s a creative best practice.
The annual benchmarking report on radio digital sales revealed that local advertisers plan to spend more on streaming audio and OTT ads.
Marketron expert Rachel Lepchitz talks about strategies to win more local financial advertising customers. Read these insights today.
Get the basics on programmatic ad buys with an easy-to-understand definition of how they work in third-party digital.
National days are fun events to leverage for ad campaigns. Explore May national day campaign ideas in this post for local advertisers.
Explore which tactics drove the most digital revenue for stations, according to the RAB-Borrell benchmarking report on radio digital sales.
Local health care advertising can deliver big revenue for media companies. Get a preview of this vertical and tips on campaigns to pitch.
Get tips and ideas to pitch for local hospitality advertising. This vertical will spend more in 2024; get your share.
Learn about the latest social media trends and how they can support selling these ad tactics to local advertisers.
Learn how to sell SEM to local advertisers. Get tips and strategies to be successful in presenting this digital tactic to your customers.
Need fresh ideas for spring holiday ad campaigns? Check out these ideas for Easter, Cinco de Mayo, Memorial Day and more, plus which ad types to recommend.
These April national day campaign ideas are perfect for your local advertisers. Share them today to get ready for these celebrations.