Learn what retail media networks are, why they’re growing and if they are a good fit for local advertisers in this post.
What Are Retail Media Networks, and Are They a Good Tactic for Your Advertisers?
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Trends & Tools
5 Tips for Winning New Business in Highly Competitive Markets
Find inspiration and tips for winning new business in highly competitive markets. Explore what can make you stand out as a local media seller.
The Future of Local Media Sales
Watch The Future of Local Media Sales to learn where the industry is heading with insights from experts. It’s now available on demand.
Case Study: Geofencing and OTT Drive Awareness for Nebraska Department of Transportation App
Learn how the Nebraska Department of Transportation used geofencing and OTT to drive downloads of its app in this case study.
The Latest Social Media Trends for Local Advertising
Explore the 2023 social trends for local businesses and how they can impact campaigns in this infographic.
Case Study: Geofencing, Display and Pre-Roll Video Ads Help Local Appliance Store Sell High-End Kitchens
Learn how Ken’s Appliance Store used geofencing, display and pre-roll tactics to sell high-end kitchens working with NRG Media.
What’s an Ideal Customer Profile? Build One with Advertisers with These Tips
To ensure targeting accuracy, help your advertisers build an ideal customer profile with these tips and recommendations.
New Companies Are Entering Your Market: How to Build Relationships and Win Their Business
New companies are entering the market in your city. Find out how to become their local media sales expert with these tips.
Data Is Your Crystal Ball: How It Guides the Modern TV Seller
Watch Data Is Your Crystal Ball: How It Guides the Modern TV Seller, now available on demand. Tune in for insights.
Prospecting for Restricted Categories: Strategies and Tips for Local Media Digital Sellers
Refresh your strategy with these tips and ideas for restricted categories prospecting for cannabis, CBD, alcohol, gambling and political.
4 Strategies to Capture More Renewals
Get ideas and strategies to increase your renewals. Learn how to approach advertisers and ensure they stay customers.
CTRs Not Meeting Advertiser Expectations? 5 Things to Do to Improve Performance
CTRs (click-through rates) are a key performance metric for digital ads. If they are underperforming, here are some strategies to improve them.
Beyond Impressions: What Local Media Sellers Need to Know About the End of Third-Party Cookies
Watch the latest Beyond Impressions podcast regarding the end of third-party cookies and what it means for local media sellers.
How to Explain the Performance of Ad Campaigns to Customers
Learn how to explain the performance of ad campaigns to customers. With transparent reporting, you can tell a better story.
Selling Against Out-of-Home Advertising: Strategies to Get a Bigger Slice of the Ad Pie
Explore strategies for selling against out-of-home advertising. Find out how to position digital as a complement or replacement.
Say YES to Restricted Categories with Expanded Digital Ad Capabilities
Watch Say YES to Restricted Categories with Expanded Digital Ad Capabilities. Learn about restricted category digital advertising now.
What Is a Local Digital Strategy, and How Can Broadcasters Win the Market?
Find out how broadcasters can build a local digital strategy to win the market and compete confidently with agencies.
Shoppers Return to In-Store but Aren’t Happy with the Experience: How to Turn This into a Differentiator for Retail Advertisers
Consumers are back in stores but unhappy with experiences. Learn how to turn this into a differentiator for retail advertisers.
What to Do When Third-Party Digital Revenue Is Lackluster
Third-party digital revenue can fuel your organization’s future. However, results may be lackluster. Get tips on what to do next.
How to Become an SME on Selling Local SEM Webinar
Watch How to Become an SME on Selling Local SEM on demand. Get tips, insights and more on growing your SEM sales in 2023.
