Appliance stores take advantage of local advertising to promote and support many offerings. They often have very specific ones they want to get in front of the right audience. This was the scenario for Ken’s Appliance Store. Their goal was to sell high-end kitchens, targeting specific audiences and areas.
To do this, the retailer worked with NRG Media to craft a campaign that included geofencing, display and pre-roll video ads. As a result of the campaign, they sold a $60,000 kitchen project.
Read the case study to learn about the strategies they used and why they were successful.