The local media sales industry is evolving and adapting. What does the future hold, and how can you be ready for it?
Local media sales are a vital component of the advertising economy. Organizations at the local level face challenges and opportunities for what’s next in this dynamic ecosystem. So, where are we headed?
It’s a question with many components, and answering it is the key to ensuring our industry thrives. Our expert panelists offered their insights and expertise in the webinar, discussing key topics that matter to local media sellers, including:
- Recruitment and retention
- Compensation
- Improving workflows, processes and efficiency
- Training and performance
- Prospecting
Panelists
Dani Buckley, VP and general manager, LeadG2 by the Center for Sales Strategy
Jeff Schmidt, Senior VP of professional development, RAB
Jeff Ulrich, Director of sales enablement services, Marketron