Social media is crucial for local advertisers in any industry. The challenges local advertisers face can keep them from reaching their target audience. Keep a finger on the pulse of what consumers want to see and where they’re most likely to see it. Read on for data-backed trends to help you get the most out of your social media ad spend. 

The Latest Social Media Trends
Who is on social?
What platforms do they use?
What's trending?
key takeaways