Explore strategies for analyzing digital campaign KPIs. By doing so, you’ll be able to explain results better to customers and build trust.
Analyzing Digital Campaign KPIs
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Trends & Tools
7 Stages of the Sales Cycle: Stage 7: Closing the Sale
The seventh and final stage of the sales cycle is closing the sale. Explore effective tips for closing more sales with advertisers.
Beyond Customer Acquisition, Helping Advertisers with Recruitment
Advertisers may be shifting ad dollars to recruitment. Helping advertisers with recruitment is another way you can support them.
7 Stages of the Sales Cycle: Stage 6: Overcoming Objections
The sixth stage of the sales cycle is overcoming objections. Learn about specific ways to counter a prospect’s hesitation.
Doing the Math: Crafting Winning Proposals
Watch the on-demand webinar for digital advertising sellers, Doing the Math: Crafting Winning Proposals. Get tips, strategies and more.
7 Stages of the Sales Cycle: Stage 5: Presenting Your Solution
The fifth stage of the sales cycle is presenting your solution. Get advice from experts on how to propose a winning solution.
The SEM Checklist for Digital Sellers
Become a savvy digital seller with this SEM checklist. Follow these best practices to propose strategic SEM campaigns to local advertisers.
8 Questions You Should Ask Advertisers in Your First Meeting
Find out the important questions you should ask advertisers in your first meeting. By asking them, you can deliver a relevant proposal.
From Stressing and Guessing to Data-Driven Spot Pricing
Watch the From Stressing and Guessing to Data-Driven Spot Pricing on-demand webinar with Todd Kalman and Jeanne Selvage. Learn about dynamic pricing.
Becoming an Industry Expert: How It Can Increase Your Value to Advertisers
Becoming an industry expert can boost your value to advertisers. With vertical knowledge, you can become a trusted partner to businesses.
The 10th Annual Benchmarking Report on Radio Digital Sales: Get Your Copy
Get your copy of the 10th annual benchmarking report on radio digital sales. Learn about trends impacting the state of radio digital sales.
7 Stages of the Sales Cycle: Stage 4: Analyzing Prospect Needs
The fourth stage in the sales cycle is analyzing prospect needs. Get tips on how to tailor a proposal that buyers can’t refuse.
7 Stages of the Sales Cycle: Stage 3: Qualifying Compatibility
The third stage in the sales cycle is to qualify compatibility. Check out these tips and considerations to analyze if the prospect fits.
SEM Trends: What to Expect in 2022
Explore the 2022 SEM trends shaping this popular advertising channel. Find out how to explain these to advertisers for future campaigns.
Why 2022 Will Be a Strong Year for Local TV Advertising
Watch the on-demand webinar Why 2022 Will Be a Strong Year for Local TV Advertising to learn about trends and opportunities.
Banner Ad Best Practices for 2022
Banner ads are the most common display advertising technique. Explore banner ad best practices to share with your advertisers.
These Industries Are On Track to Bounce Back in Digital Ad Spend for 2022
Many industries will increase their digital ad spend in 2022. Check out this analysis of data to find opportunities to generate new revenue.
7 Stages of the Sales Cycle: Stage 2: Making Contact
The second stage in the sales cycle is making contact with the prospect. Get tips on how to make that memorable and engage the buyer.
7 Stages of the Sales Cycle: Stage 1: Prospecting
The first stage of the sales cycle is prospecting. Get tips and ideas on how to strengthen your prospecting processes to drive more opportunities.
Is Your Sales Team Prepared to Handle Advertiser Objections?
Handling advertiser objections is a major part of the prospecting and opportunity process. Get tips for your sales team to manage them better.
