Case Study
Keeping drivers safe on the road is a primary objective of the Nebraska Department of Transportation. As Nebraska is a state with lots of winter weather, the Nebraska DOT is diligent and urgent with its communications and developed a 511 app for drivers.

The agency worked with NRG Media on a campaign to increase awareness for and downloads of the app using video geofencing and OTT digital advertising.

See how successful this campaign was in meeting these goals.