What industries are a good fit for native advertising? Find out in this post for broadcast sales professionals.
What Industries Are a Good Fit for Native Advertising?
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Trends & Tools
How NextGen TV Is Powering the Future of Local TV Advertising
Download our NextGen TV white paper to learn more about the exciting new technology and how it will change the future of broadcast TV advertising.
What Is NextGen TV?
Find out what NextGen TV is and the opportunities for the local TV industry to obtain more advertising revenue from customers.
Sales Meeting One-on-One Agenda: Key Questions a Sales Manager Should Ask Their Team
Sales managers can use this sales meeting one-on-one agenda template to encourage better conversations during these check-ins.
How Broadcast and Media Sales Pros Can Win New Clients
Learn how broadcast and media sales pros can win new clients with these tips to target new local advertisers.
Radio Ads Provide Lift to Digital Ad Tactics
Radio ads can provide lift to digital ad tactics. Offer advertisers a cross-channel proposal to ensure they reach and convert audiences.
Audience Targeting vs. Site Targeting: How to Educate Advertisers
Audience targeting vs. site targeting is a fundamental digital advertising strategy that you should be educating your advertisers about.
Selling Smarter: How to Crush Your Digital Budget in 2022
Watch the on-demand webinar Selling Smarter: How to Crush Your Digital Budget in 2022. Get ready to sell more digital ads in 2022.
Yield Management in Broadcast Sales: Why It’s a Powerful Dynamic Pricing Tool
Watch the on-demand webinar Yield Management in Broadcast Sales: Why It’s a Powerful Dynamic Pricing Tool to learn how to maximize revenue.
First-Party vs. Third-Party Cookies: What’s the Difference?
Find out the differences between first-party vs. third-party cookies. Learn why they are important in digital advertising.
What Is Social Selling?
Broadcast and media salespeople should consider new approaches in selling. Find out what social selling is and how to use it in this post.
Is Your CRM System Helping or Hurting Your Sales Efforts?
A CRM system can be a valuable tool for sales efforts. Is yours helping or hurting your sales team’s productivity and prospecting?
2021 Audio Listener Trends
Explore 2021 audio listener trends and what they mean for advertising in the industry in this infographic.
12 Simple Prospecting Tools to Make Your Life Easier
Prospecting doesn’t have to be time-intensive. Be more productive and spend more time selling by using these prospecting tools.
How CRM Systems Support Prospecting
Using a CRM system is a key tool for sales prospecting. In this post, learn how CRM systems support prospecting and optimize your workflows.
How to Explain Digital Advertising Tactics to Your Advertisers
Download How to Explain Digital Advertising Tactics to Your Advertisers. This guide offers tips and strategies for impactful advertiser conversations.
Sales Enablement Content for Broadcast and Media Sales Professionals
Sign up to receive exclusive sales enablement content for broadcast and media sales professionals. Insights, ideas and resources await.
Video Explosion! How to Sell More in 2021
Watch the on-demand Video Explosion webinar to learn how to capture more revenue with video, OTT and CTV ads.
Key Digital Advertising Metrics to Present When Selling
Learn about the digital advertising metrics to present when selling to advertisers. When you use data, you can prove the value of ad spending.
Social Media Live Streaming: Making It Work for You and Your Advertisers
Learn some best practices for social media live streaming and the many ways this tactic can benefit stations and advertisers.
