Dynamic pricing can help you maximize top-line revenue.
Leveraging a dynamic pricing tool can help you eliminate oversells while generating more revenue for less popular spots.
Commercial inventory is a fixed, time-limited resource. Once it’s gone, it’s gone. Yield management is the best approach to pricing dynamically based on demand. Hotels and airlines are masters of it, and broadcast can take advantage of it too.
Watch our on-demand webinar, where you’ll learn:
- What yield management and dynamic pricing are
- What drives commercial inventory demand
- How dynamic pricing works for linear inventory
- How it lifts revenue, with most seeing a minimum of 5%
- What yield curves are
- How to talk to salespeople and advertisers about dynamic pricing