NextGen TV is here. Explore how it delivers new opportunities for ad revenue.
NextGen TV delivers the modern TV experience, allowing viewers to watch local TV from any device, anywhere. While that’s good news for the viewer, TV stations also have new opportunities for monetizing their viewing audiences. As a result, you’ll be able to position it to your advertisers in a way that offers them many benefits and allows them to better reach their customers.
It’s a new ad channel that offers the best of linear with digital targeting.
In this white paper, you’ll get insights on:
- The current state of local TV advertising
- What is NextGen TV?
- How NextGen TV will evolve broadcast advertising
- Positioning the opportunity to advertisers
- Answers to burning NextGen TV questions
