Harley-Davidson dealerships have been very successful in digital advertising. They know their riders but may not always know how to find them in the digital landscape. Sunrise Media steered its longtime client in New York to connect with these audiences using targeted display and geofencing through Marketron’s third-party digital platform.
As a result of the well-crafted campaigns, the dealership is now in its fifth year with the company. Read the case study to learn more about their strategy and success.