case study

University of Illinois Springfield Performing Arts Center (UIS PAC) needs subscribers to fill their seats. Their Broadway series was the focus of this digital display and OTT (over-the-top) campaign. The venue wanted to expand by adding digital tactics to existing traditional media.

Working with Neuhoff Media, UIS PAC used the campaign to create excitement around the upcoming shows and sell subscriptions. Read the case study to see how these digital ads delivered on the advertiserā€™s goals.