Trends & Tools: Case Studies

Mobile Messaging Case Study: KSL News Radio Alerts

This mobile messaging case study demonstrates how a news radio station increased downloads of its mobile app by running an SMS campaign.

Mobile Messaging Case Studies

Read these mobile messaging case studies to see how advertisers in various verticals drove sales and grew customer databases and text clubs.

Mobile Messaging Case Study: Saga Communications

This mobile messaging case study shows how one of the U.S.’s leading broadcasters saw significant mobile listener database growth from a text-to-win contest.

Email Marketing Case Studies

Check out these email marketing case studies to see how advertisers in three different verticals drove sales through successful email marketing campaigns.

Mobile Messaging Case Study: K98.3’s Grab Your Bag

This mobile messaging case study shows how a radio station grew its mobile club with a contest where listeners could text code words to win designer handbags.

Mobile Messaging Case Study: Eagles Text Club

In this mobile messaging case study, find out how a dealership saw increased revenue from a campaign where they were teamed up with the Philadelphia Eagles.

Mobile Messaging Case Study: Harley-Davidson Dealership

Check out this mobile messaging case study to find out how a motorcycle dealer’s holiday promotion significantly increased in-store visits and sales.

Email Marketing Case Study: Beazer Homes (Promotional Events)

In this email marketing case study, see how promoting open houses and other events via email generated thousands of new prospects for a home building company.

Texting for Good: Cumulus Media Listeners Go All-In for COVID-19 Hunger Relief in Unique Text-Driven Radiothon

Learn how Cumulus Media utilized a text messaging campaign service to drive donations to the Radio Cares: Feeding America Emergency Radiothon.

Higher Revenue, Happier Advertisers: How Emmis Communications Boosted Business with Third-Party Digital Advertising

Learn how Emmis Communications overcame the challenge of a lackluster digital advertising platform and successfully grew their digital revenue.

Mobile Messaging Case Study: National Wholesale Liquidators

In this mobile messaging case study, see how a retailer used text message discount offers to generate in-store traffic and more spending per customer.