The Digital Transformation Playbook provides a complete game plan for broadcasters to get started with digital advertising and grow their revenue.
Digital Transformation Playbook
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Trends & Tools
Mobile Messaging Case Studies
Read these mobile messaging case studies to see how advertisers in various verticals drove sales and grew customer databases and text clubs.
Mobile Messaging Case Study: Saga Communications
This mobile messaging case study shows how one of the U.S.’s leading broadcasters saw significant mobile listener database growth from a text-to-win contest.
How to Kickstart Your Digital Advertising Program
Find out the benefits of developing a strong digital advertising program, along with the best digital ad tactics to employ.
5 Common Objections to Buying Digital Advertising and How to Overcome Them
When selling digital advertising, you’re bound to get some pushback. Prepare for it by learning about these five common objections to digital advertising.
Email Marketing Case Studies
Check out these email marketing case studies to see how advertisers in three different verticals drove sales through successful email marketing campaigns.
Top 100 Call-to-Action (CTA) Phrases
Every ad should prompt a response from its audience, which is where call-to-action (CTA) phrases come in. Check out the top 100 CTAs to inspire your next ad.
Mobile Messaging Case Study: K98.3’s Grab Your Bag
This mobile messaging case study shows how a radio station grew its mobile club with a contest where listeners could text code words to win designer handbags.
Radio’s Digital Transformation WEBINAR Series – Part 1: Developing a Vision and Preparing for Change
Digital transformation starts with developing a vision and preparing for change. Watch our exclusive webinar to dive into the details of that process.
Radio’s Digital Transformation BLOG – Part 1: Developing a Vision and Preparing for Change
For broadcasters looking to successfully transition to digital advertising, developing a vision and preparing for change is a crucial starting point.
Radio’s Digital Transformation WEBINAR Series – Part 2: Designing Your Digital Product Suite
In this webinar, we walk through building a digital product suite and determining creative execution and back-office systems to deploy your new products.
Radio’s Digital Transformation BLOG – Part 2: Designing Your Digital Product Suite
Take a look at five steps to consider when creating a digital product suite that will ensure success and future growth for your business.
Radio’s Digital Transformation WEBINAR Series – Part 3: The Importance of Workflow and Processes
This webinar will show you what elements to consider when defining your new workflow and processes for your radio group’s digital transformation journey.
Radio’s Digital Transformation BLOG – Part 3: The Importance of Workflow and Processes
Digital transformation requires effective and sustainable changes. Learn five steps to consider when defining your new workflow and processes to be successful.
Radio’s Digital Transformation WEBINAR Series – Part 4: Creating Your Digital Organizational Structure
In this webinar, you’ll learn five steps to creating a digital organizational structure that will support your digital transformation journey.
Mobile Messaging Case Study: Eagles Text Club
In this mobile messaging case study, find out how a dealership saw increased revenue from a campaign where they were teamed up with the Philadelphia Eagles.
Radio’s Digital Transformation BLOG – Part 4: Creating Your Digital Organizational Structure
Learn five key steps to building a digital organizational structure that leverages the skills needed for digital growth.
Radio’s Digital Transformation WEBINAR Series – Part 5: Launching Your Digital Game Plan
The preparation is done — now what? Watch this webinar to learn the steps to follow when it’s finally time to launch your digital game plan.
Radio’s Digital Transformation BLOG – Part 5: Launching Your Digital Game Plan
You’ve prepared your digital game plan, but what do you do when it’s time to launch? Check out these six tips for putting your plan in motion.
Radio’s Digital Transformation WEBINAR Series – Part 6: Tracking Performance and Removing Roadblocks
This webinar covers the important steps to tracking performance once your digital advertising program has launched, as wells as handling potential roadblocks.
