Watch the conversation between Marketron CEO Jim Howard and Gemini Strategies and Advisory CEO Drew Horowitz on how to lay the groundwork for your company’s digital transformation journey. The process starts with developing a vision and preparing for change.


In this session, we cover:

  • Developing your market outlook to determine future goals
  • How to prepare your employees for change
  • Selecting a successful change committee
  • Creating a blueprint for change
  • Establishing transparency for effective feedback and buy-in