Get the guide to learn how to grow digital advertising in the year ahead.
Improving your revenue is a top goal for any local media company. To do so effectively, you’ll need to integrate selling digital tactics with radio spots. The keys to success involve concentrating on ways to expand advertising opportunities.
In this new guide for local media sellers, get insights on these strategies:
- Build strategies to curate new business in industries increasing ad spend.
- Tap into new revenue with businesses outside your radio demographic ideal buyers.
- Develop multi-tactic, longer-term campaigns with 3-6-5 proposals.
- Expand revenue possibilities by prospecting and pitching to restricted categories.
- Adopt technology that streamlines processes, enables converged selling and protects margins.
