The Borrell-RAB digital benchmarking report for radio is now in its 12th year. This year’s study offers insights and conclusions to help the industry understand its digital presence. The most exciting news is that digital advertising sales grew by 6.8%, accounting for 21% of total revenue in 2023!
This year’s report, Digital Revenue Grows 6.8%, Bolstering Industry Growth, is a must-read resource for the industry.
What’s Inside
- Projections for 2024 revenue
- Which digital tactics are growing the fastest
- What radio buyers think
- Station manager opinions and challenges
- Benchmarked numbers for digital revenue
Download it today for all the details behind the numbers and how it can support your radio digital sales strategy.
