Introduction to Digital Advertising
for Pitch
On-Demand Training Course for Marketron Customers
Grow Your Digital Advertising Knowledge
The Marketron Learning Center offers customers a self-guided course that introduces key digital ad tactics available in Pitch and how to get started with selling them.
One course with three sections:
Adding Digital to Broadcast Sales
Module 1
Brush up on the basics of digital advertising and how it boosts broadcast campaigns. A downloadable glossary will help you get familiar with digital advertising terminology.
Introduction to Digital Advertising Tactics
Module 2
Get an overview of ad tactics including display, video, geofencing, search engine marketing and social media advertising, and check your knowledge with quizzes along the way.
Getting Started with Selling Digital
Module 3
Find tips and additional resources that will help you succeed as a new digital seller, including how to overcome objections and misconceptions.
If you are a Marketron customer and do not have access to the MLC, please contact your Marketron admin or help@Marketron.com.