Trends & Tools: Resources

12 Simple Prospecting Tools to Make Your Life Easier

Prospecting doesn’t have to be time-intensive. Be more productive and spend more time selling by using these prospecting tools.

How CRM Systems Support Prospecting

Using a CRM system is a key tool for sales prospecting. In this post, learn how CRM systems support prospecting and optimize your workflows.

How to Explain Digital Advertising Tactics to Your Advertisers

Download How to Explain Digital Advertising Tactics to Your Advertisers. This guide offers tips and strategies for impactful advertiser conversations.

Sales Enablement Content for Broadcast and Media Sales Professionals

Sign up to receive exclusive sales enablement content for broadcast and media sales professionals. Insights, ideas and resources await.

Video Explosion! How to Sell More in 2021

Watch the on-demand Video Explosion webinar to learn how to capture more revenue with video, OTT and CTV ads.

Key Digital Advertising Metrics to Present When Selling

Learn about the digital advertising metrics to present when selling to advertisers. When you use data, you can prove the value of ad spending.

Social Media Live Streaming: Making It Work for You and Your Advertisers

Learn some best practices for social media live streaming and the many ways this tactic can benefit stations and advertisers.

How to Make a Prospecting Plan

Prospecting can be a challenge for salespeople. In this post, learn about how to make a prospecting plan so you can use your valuable time wisely.

Digital Marketing Terms to Know

Learn the digital marketing terms that are important to your advertisers, so you can easily explain them and ensure your customers know the basics.

Digital Marketing Demystified: 4 Trends Advertisers Can Take Control of Now

Download our e-book to find out how advertisers can leverage four digital marketing trends for continued success in a constantly changing landscape.

Marketron 2020 Digital Benchmark Report E-Booklet

Download Marketron’s 2020 Digital Benchmark Report E-Booklet, where we examine the pandemic’s impact on third-party digital advertising among broadcasters.