The COVID-19 pandemic impacted nearly everything about daily life in 2020, and digital advertising was no exception. Understanding that impact is important for digital advertising salespeople to be able to help clients rebound from pandemic-induced struggles and position themselves for success going forward. That’s why we put together the Marketron 2020 Digital Benchmark Report E-Booklet.
In the e-booklet, you’ll explore:
- How the top 10 verticals by revenue fared in 2020 compared to 2019
- How the pandemic impacted digital advertising sales representatives
- How orders, proposals and CPM were affected
- Key takeaways from the data to show what this all means for the future of digital advertising