Learn about four digital marketing trends having significant impacts on the industry and how advertisers can adjust

As the broadcast industry continues its digital transformation, it’s increasingly important for advertisers to be flexible and for broadcasters to be well-equipped to help clients navigate the changing digital advertising environment. That means staying aware of the latest changes and understanding how they will affect advertisers.

Digital Marketing Demystified: 4 Trends Advertisers Can Take Control of Now dives into recent trends in digital marketing and expands on what advertisers can do to take advantage of them and overcome the challenges they present.

In the e-book, you’ll learn about:

  • The elimination of third-party cookies
  • Changes to privacy regulations
  • The growth of podcasting and streaming services
  • The continued rise of video advertising

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