Digital advertising training is critical for successful media sales. Explore the components your program should include.
Digital Advertising Training for Media Sellers: 5 Components Your Program Should Include
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Resources
Trends & Tools
Google Analytics 4 Update: What Media Sellers Should Know
Google Analytics 4 brings new changes. Find out everything you as a media seller need to know to support advertisers.
Think You Don’t Need to Sell SEM? Find Out Why You Do and Its Importance for Local Advertisers
Some media sellers avoid selling SEM to advertisers. Find out why you need to sell SEM to local businesses and how to do it well.
Building a High-Success Sales Culture: What Media Sales Leaders Need to Empower and Support Teams
Download Building a High-Success Sales Culture: What Media Sales Leaders Need to Empower and Support Teams, a great resource for sales managers.
Integrated Ad Campaigns: Ingredients for a Winning Recipe
Find out what ingredients you should recommend for high-performing integrated ad campaigns for your advertisers in this infographic.
SEO vs. SEM: Educating Your Advertisers on the Differences and Why Both Matter
Learn about SEO vs. SEM in this infographic. Use this information to talk to your advertisers about search engines.
What Does Your Traffic Department Actually Do?
Understanding what your traffic department does can be useful for broadcast media sellers. Find out the key activities traffic departments manage.
SEM Metrics That Matter to Local Advertisers
Find out what SEM metrics matter to local advertisers. By presenting these metrics, your clients will understand how SEM can support their business.
Is Inflation Impacting Advertising Spending?
Talk of inflation may be creating apprehension for your sales team. Let’s look at if inflation is impacting advertising spending.
Win the Ad Race: Preparing for Future Political Advertising Cycles
Watch Win the Ad Race: Insights from Political Advertising Experts. This political advertising webinar is a must-see for local broadcast sellers.
How to Respond to “No One Listens to Radio Anymore” with the Numbers
Get the facts and numbers to respond to objections from advertisers that think no one listens to radio anymore. In fact, they very much do.
Local Businesses Need a Strategic Advertising Partner: How to Convey Your Value
Local businesses need a trusted advertising partner who delivers value. Find out how to fill that role with these tips.
