Why Political Advertising Remains a Critical Growth Engine for Local Media
Political advertising continues to be one of the most powerful revenue drivers for local media, with election cycles consistently generating billions of dollars in local ad spend. As campaign strategies evolve and media consumption shifts, broadcasters that prepare early are best positioned to capture and retain political dollars across both linear and digital channels.
Industry forecasts consistently show that political advertising plays a significant role in local advertising growth, with over-the-air television, digital video, and radio continuing to be core components of successful political media plans. The question for local broadcasters is no longer whether political advertising will deliver revenue, but how to build the systems, expertise, and strategy needed to win consistently across future election cycles.
What You’ll Learn in This On-Demand Webinar
In this on-demand session, hear directly from political advertising experts as they share insights to help local media sellers prepare for upcoming election cycles, including:Â
- The outlook for the 2022 midterms
- Why political is such a unique and highly regulated category
- How and why they buy
- Their top strategies for using local markets
- How broadcast salespeople can win more political ad dollars and remain compliant
Moderator:
Rick Ducey, BIA Advisory ServicesÂ
Panelists:
Bud Jackson, Jackson Media Group
Evan Tracey, National Media