The 2022 midterm political season will generate $8.4 billion in local ad dollars; learn how to capture your share!

BIA Advisory Services projects in their 2022 U.S. Local Advertising Forecast that political advertising will be a game changer this year, reaching $8.4 billion. TV OTA (over the air), TV digital and radio OTA will be big winners. So, how can your station cash in on this huge opportunity? 


In this on-demand webinar, hear directly from experts in the field on:

  • The outlook for the 2022 midterms
  • Why political is such a unique category
  • How and why they buy
  • Their top strategies for using local markets
  • How broadcast salespeople can win more political ad dollars and remain compliant


Rick Ducey, BIA Advisory Services 


Bud Jackson, Jackson Media Group
Evan Tracey, National Media

To watch the on-demand webinar, please provide the following: