The 2022 midterm political season will generate $8.4 billion in local ad dollars; learn how to capture your share!
BIA Advisory Services projects in their 2022 U.S. Local Advertising Forecast that political advertising will be a game changer this year, reaching $8.4 billion. TV OTA (over the air), TV digital and radio OTA will be big winners. So, how can your station cash in on this huge opportunity?
In this on-demand webinar, hear directly from experts in the field on:
- The outlook for the 2022 midterms
- Why political is such a unique category
- How and why they buy
- Their top strategies for using local markets
- How broadcast salespeople can win more political ad dollars and remain compliant
Rick Ducey, BIA Advisory Services
Bud Jackson, Jackson Media Group
Evan Tracey, National Media