Are advertisers pushing back on buying radio spot ads? Some have misconceptions about the listenership of radio. In truth, broadcast radio is a very attractive channel. We’ve put together the numbers so you can address objections that no one listens to radio anymore.

How to Respond to "No One Listens to Radio Anymore" with the Numbers
Ad-Supported Audio: Radio Still Dominates
76% of daily ad-supported audio time belongs to AM/FM radio.
Americans spend 52% of audio time with ad-supported media.
The Radio Reach
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AM/FM Streaming and Smart Speakers
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The How and Where of Radio Listening
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Ad Spot Engagement
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Advertiser Perceptions on Audience Share
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Key Takeaways
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Everyone Listens to Radio!

As you can see, the numbers don’t lie. While ad-free streaming is growing, it’s having little impact on ad-supported listenership. These data points can help you overcome advertisers’ objections and prove that everyone listens to radio.