In the race to win the search engine game, advertisers must work on SEO (search engine optimization) and SEM (search engine marketing). These tactics are different but interrelated. SEO focuses on optimizing content to rank better organically. SEM uses paid ads to entice searchers to click. In this new infographic, we break down SEO vs. SEM.
what is seo
what is sem
when to use seo or sem
SEO and SEM pros/cons

SEO vs. SEM: Advertisers Need Both

Consider SEO and SEM as residing in the same house. However, they require different approaches. Ensure that your customers understand its importance and how you can help them achieve their SEM goals.