In the race to win the search engine game, advertisers must work on SEO (search engine optimization) and SEM (search engine marketing). These tactics are different but interrelated. SEO focuses on optimizing content to rank better organically. SEM uses paid ads to entice searchers to click. In this new infographic, we break down SEO vs. SEM.
SEO vs. SEM: Advertisers Need Both
Consider SEO and SEM as residing in the same house. However, they require different approaches. Ensure that your customers understand its importance and how you can help them achieve their SEM goals.