








Sources: 1 Think with Google, 2 Search Engine Watch, 3 Harvard Business School, 4 Radio Matters, 5 Statista, 6 IAB,
7 TVB, 8 Statista, 9 Westwood One, 10 RAB, 11 Westwood One, 12 Statista
Integrated Ad Campaigns Are the Complete Meal
Ad tactics in siloes may have some traction, but they can’t compete with the full-flavored meal of integrated campaigns. With the right meat, seasoning and plating, your sales team can generate more revenue and deliver better results for your customers.