Reaching targeted audiences and driving positive results for your advertisers requires campaigns that take advantage of multiple channels. People consume content in so many ways, which can make it hard to decide where and how to reach them. Integrated ad campaigns have all the best ingredients to deliver a recipe your advertisers will find appetizing and see delicious results from.
Sources: 1 Think with Google, 2 Search Engine Watch, 3 Harvard Business School, 4 Radio Matters, 5 Statista, 6 IAB,
7 TVB, 8 Statista, 9 Westwood One, 10 RAB, 11 Westwood One, 12 Statista
Integrated Ad Campaigns Are the Complete Meal
Ad tactics in siloes may have some traction, but they can’t compete with the full-flavored meal of integrated campaigns. With the right meat, seasoning and plating, your sales team can generate more revenue and deliver better results for your customers.