Download your copy of the 12th annual benchmarking report on radio digital sales. Explore trends and projections for the year ahead.
The 12th Annual Benchmarking Report on Radio Digital Sales
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Trends & Tools
5 Ways to Increase Advertiser Share of Wallet in 2024
Get tips and strategies on how to increase advertiser share of wallet in 2024. Digital plus linear campaigns are the key to increased revenue.
What Is Google Privacy Sandbox?
Learn the basics of the Google Privacy Sandbox and how it will impact third-party digital advertising in 2024.
Presenting Local Market Trends and Data to Advertisers
Learn how to present local market trends and data to advertisers. This information can support bigger media buys from customers.
5 Easy Ways to Grow Digital Advertising in 2024
Download 5 Easy Ways to Grow Digital Advertising in 2024. Get ideas and tips for growing digital advertising revenue.
What Is Third-Party Digital Advertising?
Get the basics on third-party digital advertising in this post. Learn what it is and how to sell to local businesses.
What Should Your Weekly Sales Meeting Agenda Include?
Refresh your sales meeting agenda with these ideas to foster engagement, participation and learning. Get insights in this post.
7 Tips for Getting Past Gatekeepers, According to Local Media Sales Experts
Get great tips for getting past gatekeepers. Local media seller experts offer strategies to help you overcome this obstacle.
6 Things to Avoid in Your Next Sales Pitch
Find out what sales pitch approaches may be impacting your win ratio. Get tips on what to avoid pitching in local media sales.
The “Money” Talk: How to Design Digital Sales Comp and Commission to Incentivize Sellers and Grow Revenue
Tune in to our on-demand webinar covering digital sales compensation and commission, led by Marketron experts. Get tips, insights and more.
Nearly Half of Businesses Haven’t Changed Their Advertising Strategy in Five Years: How to Help Them Evolve for Better ROI in 2026
Nearly half of businesses haven’t changed their advertising strategy in five years. Learn how to help them evolve to improve ROI.
5 Ways to Deal with Difficult Advertisers
Local media sellers often face challenges when working with difficult advertisers. Get tips on how to improve the relationship and handle objections.
Case Study: County Fair Increases Ticket Sales and Attendance with a Radio and Digital Ad Campaign
A county fair found success in increasing sales and guests with a high-performing digital and radio ad campaign. Read the case study.
Finding Viable Leads in Small Markets: 4 Ideas to Unseat the Incumbent Seller
Finding viable leads in small markets can be challenging. Check out these tips to stand out to local media sellers.
You’re Selling Digital Advertising — Now What? Streamline Operations and Grow Revenue with the Right Digital Ad Execution Framework
Explore different ad execution frameworks and technology by downloading You’re Selling Digital Advertising — Now What?
You Just Sold a Digital Ad Campaign — What Comes Next?
After you sell a digital ad campaign, what happens next? Find out all the steps to take to ensure you meet advertiser expectations.
5 CTV Trends Local Media Sellers Need to Know
Learn about CTV trends in this post and how to interpret them to sell more of this tactic to local advertisers.
Does Your Digital Sales Strategy Make the Grade? – Quiz
Take the Digital Ad Sales Grader quiz and see how you rank. Receive personalized recommendations to hit your goals.
Winning the Local SEO Landscape: What Your Advertisers Need to Know
Get insights on how to help local businesses win the local SEO landscape with various tactics to attract and convert new customers.
Making the Case: How to Demonstrate Digital Advertising ROI
Businesses may object to buying digital ads. Counter this by demonstrating digital advertising ROI potential in an easy, concise way.
