Prospecting can be a challenge for salespeople. In this post, learn about how to make a prospecting plan so you can use your valuable time wisely.
How to Make a Prospecting Plan
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Trends & Tools
Digital Marketing Terms to Know
Learn the digital marketing terms that are important to your advertisers, so you can easily explain them and ensure your customers know the basics.
Overcoming Advertiser Objections to OTT Advertising
Check out these tips on how to overcome OTT objections from your advertisers. They could help you sell more of these ads.
6 Reasons Advertisers Should Buy Digital Advertising from Broadcast Salespeople
Advertisers should buy digital advertising from broadcast salespeople. If you need help convincing clients, we’ve got six reasons why.
Digital Marketing Demystified: 4 Trends Advertisers Can Take Control of Now
Download our e-book to find out how advertisers can leverage four digital marketing trends for continued success in a constantly changing landscape.
Business Briefing: Personal Care & Wellness
Learn about recent trends and data for the personal care and wellness industry in this business briefing, and help clients find the best ways to advertise.
Business Briefing: Travel & Tourism
This business briefing provides recent trends and data for the travel and tourism industry to prepare you for discussing the best ad strategies with clients.
Business Briefing: Home Improvement & Home Services
Check out this business briefing for recent trends and data for the home improvement industry, and use that info to help guide clients’ advertising efforts.
These Industries Are Spending Ad Dollars in 2021
Find out the industries spending ad dollars in 2021. These are key verticals for broadcasters and digital marketers to target.
Case Study: Making a Big Customer Splash for a Small Restaurant
See how a small restaurant succeeded in building brand awareness through targeted display ads in this restaurant industry case study.
Business Briefing: Automotive Dealers & Services
With the latest trends for the automotive industry, this business briefing will prepare you to help clients find the best ad strategies for their companies.
Case Study: Setting Up a Health Care Organization to Be the Industry Leader for Heart Health
This health care system case study shows how an organization used digital advertising to drive website page views for key doctors and procedures.
Business Briefing: Finance Industry
This business briefing provides trends, data and resources to show you what’s happening in the finance industry and the best ad strategies for clients.
Marketron 2020 Digital Benchmark Report E-Booklet
Download Marketron’s 2020 Digital Benchmark Report E-Booklet, where we examine the pandemic’s impact on third-party digital advertising among broadcasters.
Business Briefing: Cosmetic Procedures & Enhancements
Find out what’s happening in the cosmetic procedures industry with this business briefing, and use it to help clients choose effective advertising solutions.
Business Briefing: Schools, Seminars & Camps
Find the latest trends and data for schools, seminars and camps in our business briefing to help those clients drive enrollment with the right ad strategies.
Business Briefing: Household Furnishings & Accessories
See what’s happening with the household furnishings industry in this business briefing, and help clients pick the right ad strategies to stay ahead of competitors.
Business Briefing: Retail Industry
Use this business briefing to discuss the latest retail industry trends with your clients and help them choose ad strategies that will drive growth.
Research Rocks! Action Plan Workbook
Download the Action Plan Workbook from the Research Rocks webinar, and use it to get started prospecting more efficiently and selling smarter today.
Research Rocks! How to Use Cool Tools for Selling Smarter
Watch the on-demand Research Rocks webinar to gain useful tools for prospecting, renewals and more, and download the Action Plan Workbook to get started.
