Trends & Tools: Resources

What Is Foot Traffic Attribution?

Learn the basics of foot traffic attribution and how it relates to digital advertising in this post for local media sellers.

Find out what contextual targeting is and how it differs from location-based or demographic-related targeting in digital advertising.

Watch this new webinar for account executives with insights and tips on how to prospect to win, hosted by Marketron.

Find out what radio geotargeting is along with its pros and cons. Industry experts remain divided on the tactic.

Get advice and recommendations for allocating advertiser budgets between radio and digital tactics. Ensure advertisers get targeting and reach.

Watch the on-demand webinar on creating the perfect formula for your digital sales one-on-one meetings. Get insights and tips from our experts.

Get the basics on programmatic ad buys with an easy-to-understand definition of how they work in third-party digital.

Download your copy of the 12th annual benchmarking report on radio digital sales. Explore trends and projections for the year ahead.

Get tips and strategies on how to increase advertiser share of wallet in 2024. Digital plus linear campaigns are the key to increased revenue.

Learn how to present local market trends and data to advertisers. This information can support bigger media buys from customers.

Download 5 Easy Ways to Grow Digital Advertising in 2024. Get ideas and tips for growing digital advertising revenue.

Get the basics on third-party digital advertising in this post. Learn what it is and how to sell to local businesses.