Trends & Tools: Resources

Prospecting for Restricted Categories: Strategies and Tips for Local Media Digital Sellers

Refresh your strategy with these tips and ideas for restricted categories prospecting for cannabis, CBD, alcohol, gambling and political.

Get ideas and strategies to increase your renewals. Learn how to approach advertisers and ensure they stay customers.

CTRs (click-through rates) are a key performance metric for digital ads. If they are underperforming, here are some strategies to improve them.

Watch the latest Beyond Impressions podcast regarding the end of third-party cookies and what it means for local media sellers.

Learn how to explain the performance of ad campaigns to customers. With transparent reporting, you can tell a better story.

Explore strategies for selling against out-of-home advertising. Find out how to position digital as a complement or replacement.

Watch Say YES to Restricted Categories with Expanded Digital Ad Capabilities. Learn about restricted category digital advertising now.

Find out how broadcasters can build a local digital strategy to win the market and compete confidently with agencies.

Third-party digital revenue can fuel your organization’s future. However, results may be lackluster. Get tips on what to do next.

Watch How to Become an SME on Selling Local SEM on demand. Get tips, insights and more on growing your SEM sales in 2023.

Download your copy of the 11th annual benchmarking report on radio digital sales. Discover why digital ad revenue will break $2 billion this year.

Learn how to develop a compelling valid business reason when prospecting. These tips can improve results and help you book more meetings.