Trends & Tools: For Sales Managers

What Is a Local Digital Strategy, and How Can Broadcasters Win the Market?

Find out how broadcasters can build a local digital strategy to win the market and compete confidently with agencies.

Third-party digital revenue can fuel your organization’s future. However, results may be lackluster. Get tips on what to do next.

Download your copy of the 11th annual benchmarking report on radio digital sales. Discover why digital ad revenue will break $2 billion this year.

Looking for a competitive advantage in selling digital advertising? Third-party digital analytics are an excellent way to stand out.

Check out the 2023 local TV advertising trends. Explore what will impact advertising in the year ahead in this infographic.

Find out the digital advertising trends that will most impact local spending. Local media sellers can find opportunities in 2023.

Listen to the latest Beyond Impressions podcast, where experts discuss yield management and its value in optimizing spots in a flat year.

Explore the crucial elements for digital selling success. With these components, your sellers can hit their digital budget goals.

Digital advertising training is critical for successful media sales. Explore the components your program should include.

Download Building a High-Success Sales Culture: What Media Sales Leaders Need to Empower and Support Teams, a great resource for sales managers.

Find out what ingredients you should recommend for high-performing integrated ad campaigns for your advertisers in this infographic.

On this episode of Beyond Impressions, Tim Hyde of the Minnesota Broadcasters Association shares thoughts on trends in technology.