The 11th annual Borrell-RAB digital benchmarking report for radio is a must-read for the industry. As radio continues to evolve and focus more on selling digital advertising, this report offers key insights that you can use to benchmark your efforts and expand your digital revenue.
This year’s report, 2022 Digital Sales Approach $2B, Driving Half of Radio’s Growth, is a great resource for staying updated and energized to hit your digital budgets.
Here’s a preview of what you’ll learn:
- Why broadcasters will break the $2 billion mark on digital ad revenue
- What radio buyers are thinking
- How station managers are driving growth
- How you rate among your peers with benchmarking data
Download your copy now to get the details behind the data and how to boost your radio digital sales strategy.