Download the Broadcast Marketing Playbook for tips and strategies on attracting new advertisers to ensure you meet budget.
The Broadcast Marketing Playbook: Helpful Tips and Strategies to Attract New Advertisers
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E-Books
Trends & Tools
Recruitment Advertising: How to Get Businesses to Hire You to Fill Their Employment Needs
Download our recruitment advertising e-book for media sellers. Get tips and strategies to gain more recruitment ad dollars.
Connecting Advertising to In-Store Conversions: How to Help Advertisers Find the Magic Mix
Learn which tactics drive foot traffic and how to attribute them accurately in this new e-book: Connecting Advertising to In-Store Conversions.
Building a High-Success Sales Culture: What Media Sales Leaders Need to Empower and Support Teams
Download Building a High-Success Sales Culture: What Media Sales Leaders Need to Empower and Support Teams, a great resource for sales managers.
7 Stages of the Sales Cycle: How to Master Each Step to Capture More Business
Download the e-book, 7 Stages of the Sales Cycle: How to Master Each Step to Capture More Business. It’s media sales focused with tips and insights.
How to Explain Digital Advertising Tactics to Your Advertisers
Download How to Explain Digital Advertising Tactics to Your Advertisers. This guide offers tips and strategies for impactful advertiser conversations.
Sales Enablement Content for Broadcast and Media Sales Professionals
Sign up to receive exclusive sales enablement content for broadcast and media sales professionals. Insights, ideas and resources await.
Digital Marketing Demystified: 4 Trends Advertisers Can Take Control of Now
Download our e-book to find out how advertisers can leverage four digital marketing trends for continued success in a constantly changing landscape.
Marketron 2020 Digital Benchmark Report E-Booklet
Download Marketron’s 2020 Digital Benchmark Report E-Booklet, where we examine the pandemic’s impact on third-party digital advertising among broadcasters.
Learn, Sell and Soar with Digital Advertising: Digital Seller Series
Download our Digital Seller Series e-book. Learn, sell and soar with digital advertising with this insightful resource.
Digital Transformation Playbook
The Digital Transformation Playbook provides a complete game plan for broadcasters to get started with digital advertising and grow their revenue.
5 Easy Ways to Grow Your Digital Advertising Sales
Take a deep dive into the five key digital ad tactics that radio stations can sell today, along with best practices and how to handle common objections.
