Find out how a Harley-Davidson dealership uses targeted display and geofencing products from Marketron to engage riders.
Case Study: Harley-Davidson Dealership Uses Specific Targeting and Geofencing to Steer Riders Online and In-Store
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Trends & Tools
The 11th Annual Benchmarking Report on Radio Digital Sales: Get Your Copy
Download your copy of the 11th annual benchmarking report on radio digital sales. Discover why digital ad revenue will break $2 billion this year.
Case Study: Targeted and Geofenced Display Ads Are Great Tools for an Industrial Manufacturer’s Campaigns
Read the case study featuring an industrial manufacturer using targeted and geofenced display ads. Learn how they achieved success.
Case Study: Targeted Digital Display and Video Support Nonprofit in Increasing Donations, Engaging Volunteers and Reaching Those in Need
NRG Media helped Food Bank for the Heartland drive awareness and action with multiple digital tactics. Read the nonprofit case study.
Hit Your Revenue Goals with a Compelling Valid Business Reason
Learn how to develop a compelling valid business reason when prospecting. These tips can improve results and help you book more meetings.
Case Study: SEM Drives Leads for Connecticut Car Dealership
Explore how consistent and optimized SEM drove leads for a car dealership in Connecticut in this advertiser case study.
5 Ways to Refresh Your Sales Pitch to Account for 2023 Uncertainty
Refresh your sales pitch for 2023 with these tips. Uncertainty in the economy and other factors should impact how you approach advertisers.
2023 Local TV Advertising Trends Webinar
Watch the on-demand 2023 Local TV Advertising Trends webinar. Learn what factors will impact ad spending and how to leverage them.
2023 Audio Listening Trends
Explore 2023 audio listening trends and how they can support radio spot sales. The data reveals that radio remains a great channel for advertisers.
Third-Party Digital Analytics: Why Detailed Reporting Is a Competitive Advantage for Local Media Sellers
Looking for a competitive advantage in selling digital advertising? Third-party digital analytics are an excellent way to stand out.
2023 Local TV Advertising Trends
Check out the 2023 local TV advertising trends. Explore what will impact advertising in the year ahead in this infographic.
Upsell Radio Advertisers with These Strategies
Your radio advertisers already trust you. Upselling them with digital advertising is a natural progression. Get strategies on how to do it.
Effective Ad Frequency Explained
Learn about effective ad frequency in this post. Use this content to explain it to your advertisers when proposing campaigns.
2023 Digital Advertising Trends Local Media Sellers Need to Know
Find out the digital advertising trends that will most impact local spending. Local media sellers can find opportunities in 2023.
Case Study: Email Marketing Boosts Preregistration and Awareness of Annual Event
Read this email marketing case study featuring Fall Round Up Horse Sale. The campaign created registrations and awareness for the event.
What Your Advertisers Need to Know About Gen Z Buyers
Learn all about Gen Z buyers and how they make purchases. Inform your customers with insights to attract these consumers.
Case Study: Specialty Retailer Sees In-Store Sales Grow with Targeted Digital Tactics
Learn how a specialty retailer achieved in-store sales growth with the support of its third-party digital partner, Cumulus Radio Station Group, Minneapolis.
Is Your Station’s Marketing in Need of TLC? Learn How to Market Strong to Drive New Business in ’23
Watch the on-demand webinar to hear from experts on how your station can use marketing to acquire new advertisers in 2023.
The Broadcast Marketing Playbook: Helpful Tips and Strategies to Attract New Advertisers
Download the Broadcast Marketing Playbook for tips and strategies on attracting new advertisers to ensure you meet budget.
Case Study: Digital Tactics Expand Reach to Acquire and Reengage Subscribers
See how digital tactics expanded reach and drove more subscribers in this digital display and OTT campaign for UIS PAC.
